143: Creating a Standout Podcast Show: Uncovering Your Unique Premise with Jocelyn Montemarano
Jocelyn Montemarano, Video Podcast Producer and Thought Leadership Content Strategist, brings her expertise in video podcast production to help entrepreneurs create unique and refreshing shows that stand out from the competition. With a focus on creating a cohesive premise, Jocelyn guides listeners through identifying their brand commitment, designing a unique experience for their audience, and strategically using the podcast to achieve their overall marketing goals.
Listeners will gain valuable insights into the world of podcast production and walk away with actionable steps to create their own standout podcast show. Don't miss out on this must-listen podcast for anyone looking to make their mark in the digital age.
Summary:
In today's digital age, creating a podcast or video podcast is becoming increasingly important for businesses to stand out from the competition. Jocelyn Montemarano, a video podcast producer with a background in magazine journalism and digital innovation, emphasizes the importance of creating a cohesive premise to make the content relevant and refreshing.
The premise is the most overlooked element when conceptualizing a podcast or video podcast show. Without a premise, the audience may not know what to expect from the content, leading to confusion and disinterest. To create an effective premise, Jocelyn suggests looking at three distinct areas: the entrepreneur's unique approach, values, and ideas.
The first step in uncovering a unique premise is to identify the brand commitment. The brand commitment goes beyond what the business does and is the North Star that puts the whole business on a different path. By having a clear brand commitment, the podcast or video podcast can differentiate itself from the competition and create a unique experience for the audience.
Designing a unique experience for the audience is crucial for creating a standout show that people want to come back to again and again. Jocelyn emphasizes putting expertise and experience front and center and deeply thinking about what aligned community members need. This involves considering both the big topic of the show and the smaller, individual episodes when creating the content.
To make a podcast different and refreshing, creators should consider what they can add to what is already out there and offer a very different way of looking at the topic compared to how others are doing it. This applies to both the big topic of the show and the smaller, individual episodes. Jocelyn offers help to those who want to create a standout show but don't know where to begin. She can be found through the links in the show notes and has a free gift for listeners.
Video podcasts can be used in various ways in a business's content marketing strategy. It is important to lay out a strategy for how to use the podcast in these different ways to create a cohesive content marketing plan. By having a clear strategy, the business can ensure that the podcast or video podcast aligns with the overall goals and objectives of the company.
In conclusion, creating a podcast or video podcast requires careful planning and consideration. The premise, unique experience, and clear strategy are essential elements to make the content relevant and refreshing. With the help of experts like Jocelyn Montemarano, businesses can create a standout show that sets them apart from the competition and attracts a loyal audience.
Mentioned In This Episode
Where to find Jocelyn: Website and Instagram
Jocelyn's free gift: Community That Converts
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Transcript:
And my special guest today is Jocelyn Montemarano. Jocelyn is an award winning content strategist and video podcast producer for visionary experts and thought leaders to support them with connecting transformative ideas and solutions with people who need them the most. She works with her clients to guide the to create and leverage a video podcast that resonates more deeply with their aligned customers and reaches more of the right people so that the can cultivate a community that converts and make a widespread impact thereafter. And Jocelyn, thank you so much for joining me. I am super excited to jump into this topic with you and we're going to be talking about ways to make your video podcast stand out and cultivate a highly engaged community. And I am interested in this myself. I absolutely love podcasting, but I've never done a video podcast, so I'm interested in learning more about that. But before we begin, in all the questions I have for you, can you tell the audience a little bit more about you and how you help people and really just how you got to where you are today?
Yeah. Thank you so much Destini Copp that introduction and for having me here on the show. I, like you said, am a video podcast producer and I have really evolved myself throughout my career to get to this point. I have a background in magazine journalism and digital innovation. That's actually what I studied in college. So early in my career, I was working for magazines like Shape Magazine as well as some other smaller magazines in the health and wellness industry because that's a huge passion of mine. But then I realized that I really loved being able to kind of support the people that I was interviewing for those magazine articles. I was like, oh, these people, they just have such incredible missions and businesses and that the work they're doing is so needed in our world, but they don't necessarily have kind of everything on their side of things to share their message unless they're featured in a magazine like we were featuring them in. So I transitioned into the content marketing side of things, and that transition period was back when businesses were just starting to use blogs for promoting their business and attracting their clients. So my career started with really that blog format and using a blog to attract that community of people to these different businesses blogs. And I was working with small brands and startups and small businesses. And then of course, the Internet evolved and even years ago, before TikTok and before short form video and things like that. YouTube has been around for a long time, so also doing a lot of video shoots in there as well. And then just as the Internet has evolved and my skill set has evolved, it's really led me to ask the question of like, okay, what makes most sense for these thought leaders and experts who are really scaling their business to create like a very scalable content marketing ecosystem for the brands. And it all pointed to the video podcast format because we can really tap into the SEO that is available on YouTube.
We can also leverage social with that video by breaking it into short form social clips. And then, of course, when we start everything with video, we can repurpose into audio, we can repurpose into text. So it really gives that CEO or that expert of the business the most flexibility because they can show up, really focus on creating that hero piece of content, in this instance, the video podcast episode. And then from there, they don't need to be involved in every other piece of it. So it creates a really nice, scalable content marketing system for them. So that's how I kind of came to my current business and offering, and.
I liked how you laid that out. So they create the video podcast, which you could put on YouTube, and they can take aspects of that and put it on social, and then they can repurpose it and put it on a platform like Apple podcast or even text on their website, like a blog. So I love how you kind of laid that out, and I can see why that would be the perfect content marketing kind of strategy, if you would, for people like that. So let's say that somebody is sold on this. They're like, Jocelyn, I definitely want to do this. I want to create a video podcast show. What would you say is one of the most overlooked elements that say somebody wants to get started, but what do they need to do as they're starting going down that path, if you would.
Yeah, so something I notice with a lot of podcast, whether it's an audio only podcast or a video podcast, is a lot of hosts, especially those who are more business owners, using a podcast or a video podcast in their business to support tangible business results. What they really overlook at the beginning when they're conceptualizing their show is the premise of their show. A podcast is different than just the way we post on Instagram or even how most YouTube channels are created or most blogs are created. A lot of those formats of content are really like, okay, let's create this piece of content that appeals to the algorithm, whether that's SEO or specific strategies for Instagram or whatever other social platform. And it's kind of this one off piece of content. But when we're looking at actually creating a show, you want to have a premise, just like all of your favorite TV shows have a premise, right? Like Game of Thrones had this premise of the king died and who was the rightful heir to the throne, and it took us on a beautiful eight season journey. I think same thing with Survivor. Another one of my favorite shows is the whole premise of this show is that there are 20 or 30 people stranded on an island and they're competing and voting each other out. We want to have a premise for your show so that all of your content is really connected under this umbrella. And people come back week over week because of the premise of the show. Not necessarily just because the algorithm is serving it up in their feed, but really because they're on this journey with you. They're part of this story that you are telling and you're creating this very cohesive place for them to show up. And most podcast, especially in the online business type of world, are missing that premise. And people are just saying like, oh, I do X, Y and Z in my business, and the topic of my show is going to be X, Y and Z, and I'm going to talk about these three or five categories of that topic and that's that, and that's kind of the end of their premise development.
But there's so much more involved in that.
So I'd like to delve in this a little bit further, if you don't mind. Let's say that we have a health and wellness coach out there. Let's say that she you probably have a better example than I might, but let's just say for sake of argument, she helps people who are maybe in their forty s and fifty s, they're struggling to lose weight, they might even be getting close to menopause. How would you create a premise around something like that? I'm trying to wrap my head around that.
Yeah. In order to create a really effective premise, we're essentially asking the question like, okay, how is this show going to be different than all the other shows in my niche? Right. So I guarantee there's already a show out there that supports women in their forty s and fifty s who are around menopause or approaching that and maybe struggling with their weight and maybe some of their other biometrics that are important health markers for them. Right. There's probably dozens, if not hundreds, if not thousands of shows like that. So when we're developing the premise, what I look at with my clients is three really distinct areas so that we can pull out the things that are really unique to that entrepreneur's unique approach. The values, the type of people that they want to attract, how they think about their topic so that we can make it really relevant and really refreshing and adding something new to their space. Rather than just publishing the same type of content that's already out there. We want to really think about what else can be added to this conversation and where can I bring my unique experience, my unique expertise and values and ideas to offer something new or offer something different than what's being shared already?
And I hear you, and I think somebody listening here today might say, I agree with you, Jocelyn, but I don't know how to do that. So what would you recommend to them that the need to kind of do to begin uncovering what that unique premise would be?
Yeah, so the very first thing that I really encourage my clients to think about is, number one, what is your brand commitment? And this goes above just like what you do. For example, I have a video podcast agency where I support people with creating and managing their video podcast. But that's not really my commitment. As I shared earlier in this episode, years ago, I was on just blogging and video wasn't even on my radar. And then I transitioned and added video into my scope of work and then it evolved into podcast. But my North Star of what I do in my work has been the same throughout the past decade of my experience. So that's really that brand commitment. It is like, what are you actually committed to in your business and what is that commitment that you're always going to be providing for your clients no matter what your offer suite looks like? So for me, my heart is really in making sure that these ideas of these experts and these thought leaders who have just such profound ideas and really transformative courses and programs are able to get them out into the world and make a much bigger impact. And for a lot of them, they struggle on the marketing side. So for me, I can bring my strength of communication and messaging and SEO and things like that and be able to support those thought leaders. And so my commitment is really in helping thought leaders get their message out into the world to more of the people who need it most, which is quite different than just saying video podcasting. Right. There is a whole essence around it.
So that's always the first question I ask people is like, really, what is your brand commitment? Because that's going to create a much different North Star and put your whole cruise ship on a very different path than if you just focus on what you do.
I love that. And as you were kind of going through that, I was thinking about my own business and obviously it's changed over the years. But I think at the end of the day, my commitment is helping people grow their business. We have the courses where they have we teach the how to build their own course. We help the with the Evergreen sales funnels. But at the end of the day, my brand commitment is I want them to help their grow their own business and we grow faster together, which is another reason why we do the monthly summit. So I love how you kind of laid that out there. Any last minute tips, jocelyn for the audience?
Yeah. I mean, in terms of designing something that's really unique to your audience and creating an experience that the can only get from your show, which is ultimately what we want. Because that means that you're putting your expertise and your experience front and center and offering something really unique and also very deeply thinking about what your aligned community members need. You really just want to think about, how can I make this different? What can I add to what is already out there and what would be like a refreshing or very different way of looking at this compared to how other people are doing that? Whether it's the big topic of your show or the smaller, actual episodes that make up your podcast, but really thinking about, okay, what is out there? What can I offer that my community would absolutely love, that they can't get anywhere else? That's really at the heart of creating a standout show that people want to come back to again and again, week after week.
And I know that you can help them there if they're thinking to myself, this sounds great, but I just don't know where to begin. So, Jocelyn, can you tell people where they can find you? And I believe you have a free gift for them also.
Yeah. So I would love to have you sign up for the community that converts email series. I share stories and insights for how to resonate more deeply and reach more of the right people through a video podcast. And you'll also receive when you join, the three different ways that you can create a standout video podcast. And we covered one of them on today's episode, but you'll receive those two additional ways in that email sequence as well. So if you really had your interest beaked in today's episode, that's the perfect next step for you to dive a little bit deeper. And you'll also receive additional prompts that can really help you in your journal or on your whiteboard. Go deeper into this and really conceptualize this for yourself.
And we'll make sure that those links are in the show notes so people can just click on on Jocelyn and connect with you. And thank you so much for joining us today and kind of walking us through video podcast. What we need to consider when we're first starting, kind of creating and coming up with idea, but also kind of laying out that strategy of how we can use it in all of those different ways in our business to give us that kind of that cohesive content marketing strategy.
Yeah. Thank you so much, Destini.