The Creator's MBA Show

I run a $30K-a-month business on five hours a week. This show is how.

Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.

270+Episodes
$30KMonthly, HobbyScool
20,000+Creators served
The Creator's MBA Show with Dr. Destini Copp
The show

Systems you can run twice. Not one-off tactics.

I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.

I

The numbers behind the offers

What something made, what it cost, and what broke along the way.

II

AI workflows I actually use

The prompts, skills, and connectors running my marketing right now.

III

Hot seats with real numbers

Creators bring their list size, open rates, and revenue. We find the leak on air.

Free

Prefer to read it? Four issues a week.

About 8,000 creators. 47% open rate. Sunday, Wednesday, Friday, and Saturday.

Join the newsletter →

Two other ways in

Get in front of this audience. Or get on the mic.

Sponsorship

Sponsor the newsletter

  • Sole sponsor, weekday issue — $300
  • Featured event, Saturday issue — $97
  • Featured listing in The Lineup — $37
Right if you sell a tool, platform, or event digital product creators would use.
See the rate card →
Speaking

Speak at a Creator's MBA event

  • 12 events a year across both brands
  • Summits, panels, and workshops
  • Live audience plus the replay
Right if you teach something my audience is already trying to figure out.
Apply to speak →

Latest Podcast Episodes

Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.

Podcast Destini Copp Podcast Destini Copp

21: 4 Simple Steps to Get your Website on the Front Page of Google

In today’s podcast episode, I chat with Melissa McGraw,  a 20-year veteran of the fashion and consumer goods industry.  She has written content and analyzed/reviewed SEO tactics for over 100,000 items that are currently sold on Amazon today. And, as an adjunct professor in e-commerce and logistics at the Fashion Institute of Technology in New York City, she has her finger on the pulse of e-commerce trends and practices for creative businesses. 

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Podcast Destini Copp Podcast Destini Copp

20: Tips for a Brag-Worthy Sales Page

In today’s podcast episode, I chat with Dani Paige, a conversion copywriter for online course creators and coaches. Dani has ki-boshed old school direct marketing and sales-y tactics and instead writes conversational, personality-packed copy to welcome in community and cash flow for all of her clients.

Dani shares her tips for creating brag-worthy sales pages.

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Podcast Destini Copp Podcast Destini Copp

19: The Keys to a Successful Pitch Email

In this episode, I'm talking with Marisa Corcoran. Marisa is the creator and host of the Copy Chat masterclass series bringing together 20+ experts in copywriting, business coaching, and online marketing.

Today, we're talking about joint ventures and how to reach out to influencers and others and get that "yes!"

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Podcast Destini Copp Podcast Destini Copp

16: How to Attract Students Using Pinterest (without feeling salesy)

This week, in The Course Creator's MBA Podcast, we're talking all about Pinterest.

Pinterest is my go to tool for driving traffic to my website. But, do you have a strategy to convert website visitors into students? My guest and I, Isabelle Paquin, talk about ways to attract your perfect student via Pinterest (both paid and organic strategies).

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Podcast Destini Copp Podcast Destini Copp

14: 5 Simple Steps for Creating Your Online Course

In this episode, I'm chatting about 5 Simple Steps to Create your Online Course. 

I’ve spoken with future course creators in my private Facebook group and in some strategy sessions and you’re telling me that you’re struggling with creating your online course. It’s overwhelming to think about the amount of content you need to create if even you’re not starting from scratch. 

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Podcast Destini Copp Podcast Destini Copp

7: Turn Your Social Media Content Into a Book

Interested in writing a book to build your expertise in your market, but short on time? In this podcast episode, Emily Tamayo Maher, an author coach, talks with us about how to easily turn our social media content into a book. A client once called her, "A therapist for the imagination."  

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Podcast Destini Copp Podcast Destini Copp

5: How to Price your Online Course

This episode is all about pricing your online course. This topic is a bit controversial because of who you asked, you’ll get a wide range of answers.

Also, pricing your online course is HARD!

You don’t want to overprice because you believe this would keep potential students from enrolling. On the other hand, you want to be sure to charge what your online course is worth.

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Podcast Destini Copp Podcast Destini Copp

4: Facebook Ad Tips for Course Creators

In this episode, Jodi Bourne, a digital marketing strategist, website designer, and a certified paid traffic specialist shares her best tips and advice on Facebook Ads for Course Creators including mistakes to avoid and guidance on how to set up your Facebook ads.

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Before you go

Pick one episode. Then find your bottleneck.

The free scorecard tells you which stage of your business is slowing everything else down.