How I Turn My 90-Day Plans Into Recurring Revenue
If you’ve ever felt like your business resets every month, new launch, new promo, new push, you’re not alone.
Most creators live in cycles of effort and exhaustion.
They sell, they deliver, they crash, they start over.
But what if your business didn’t have to restart?
What if every 90-day plan made the next one easier — and more profitable?
That’s what I discovered when I began using my Creator’s MBA Playbook to design 90-day growth cycles that feed each other, not fight each other.
Today, my business doesn’t rely on constant launches or luck.
It runs on systems.
And those systems generate recurring, predictable revenue, quarter after quarter.
Here’s exactly how I do it, and how you can start doing the same.
Step 1: Treat Each Quarter Like a Growth Experiment
Every 90-day plan begins with a hypothesis:
“If I strengthen this one system, my revenue will grow more consistently.”
That’s the difference between hustling and scaling.
Each quarter, I use the Creator’s Growth Flywheel to decide which system needs attention:
Attract — Increase visibility and lead flow.
Engage — Improve conversions from traffic to sales.
Nurture — Build trust through consistent content.
Retain — Keep buyers engaged and renewing.
Advocacy — Turn customers into promoters.
I don’t try to fix everything at once.
I focus on one system per quarter and track how it impacts revenue.
That’s how small improvements add up to big growth.
Step 2: Align Your Offers With Your Systems
Once I know my quarterly focus, I look at my offers and ask:
“Which of my products or programs best fits this system right now?”
For example:
If my focus is Attract, I might promote a free challenge or collaboration to grow my list.
If it’s Engage, I’ll optimize a low-ticket tripwire funnel.
If it’s Nurture, I’ll create a new private podcast series that builds anticipation for my next launch.
If it’s Retain, I’ll enhance my membership onboarding or add a reactivation campaign.
If it’s Advocacy, I’ll feature member wins or run an affiliate contest.
When your offers and systems work together, you stop guessing.
Every promotion has a purpose, and every customer has a next step.
🗓️ Step 3: Build Recurring Revenue Into Your Plan
This is where consistency becomes scalability.
In every 90-day cycle, I include at least one recurring-revenue component something that compounds month after month.
Here are a few examples from my own business:
Membership: The Newsletter Profit Club creates ongoing revenue through renewals.
Evergreen Funnels: Products like my Creator’s MBA Playbook sell continuously, feeding my program pipeline.
Summit & Collaboration Series: Each event drives new members into long-term offers.
I treat each of these like mini-systems within my quarter.
Even if one offer performs flat, the others keep income steady.
Recurring revenue is the outcome of recurring systems, not recurring stress.
Step 4: Use the Playbook to Track What’s Working
Inside the Creator’s MBA Playbook, I review my metrics every month:
New leads added
Conversion rates for each offer
Retention and renewal rates
Revenue per system (Engage, Nurture, Retain, Advocacy)
These numbers tell a story.
If traffic is growing but conversions aren’t, I know to focus on my Engage system next quarter.
If sales are solid but retention drops, I’ll prioritize Retain.
This is the kind of visibility CEOs have and creators need.
Because once you can see why growth is happening (or not), you can replicate it.
🔁 Step 5: Build a Flywheel That Feeds Itself
Here’s where it all clicks.
Each quarter’s plan feeds the next, like a compounding loop:
Quarter 1: Focus on Attract → Build a bigger audience
Quarter 2: Focus on Engage → Convert that audience
Quarter 3: Focus on Retain → Keep those customers longer
Quarter 4: Focus on Advocacy → Turn customers into promoters
By the time the next year starts, your visibility, conversions, and retention all reinforce each other.
That’s not a funnel, that’s a growth flywheel.
Funnels end.
Flywheels compound.
And once you connect your systems, your business keeps growing even when you take a break.
Step 6: Turn Your Systems Into a Scalable Strategy
When I realized my business didn’t need more launches, it needed better systems, everything changed.
That’s when I created the Creator’s MBA Lab, the implementation program that turns your 90-day Playbook plan into real, measurable growth.
Inside, members:
Get personalized feedback on their Playbook plan
Join live workshops to improve their growth systems
Access AI tools and prompts that automate routine tasks
Build rinse-and-repeat revenue strategies customized to their business
It’s not theory…it’s execution.
Because clarity without implementation doesn’t create results.
Step 7: Revisit, Reflect, Refine
At the end of each quarter, I always return to one question:
“What created momentum and what created friction?”
The Playbook’s Quarterly Wrap-Up pages help me document what worked, what didn’t, and what I’ll improve next time.
That reflection is what turns strategy into mastery.
Each 90-day cycle makes the next one smarter.
Each win builds confidence.
And each system gets stronger.
That’s how recurring revenue becomes not just possible, but predictable.
Your 90-Day Recurring-Revenue Roadmap
If you’re tired of starting from zero every month, it’s time to connect your systems.
Here’s your roadmap:
Run the free Creator’s Growth Diagnostic with Sloan to identify your weakest system.
Grab the Creator’s MBA Playbook to map your 90-day plan.
Join the Creator’s MBA Lab to get feedback, accountability, and support while building your systems.
You don’t need to do more, you just need to connect what’s already working.
Final Thoughts
Predictable growth isn’t magic, it’s focused strategy.
And the simplest way to manage your growth is through quarterly cycles that build on each other.
You don’t need to hustle harder.
You need systems that keep spinning and a plan that turns your creativity into consistent, compounding revenue.
That’s what the Creator’s MBA Playbook and Lab are built for.
Because once you plan like a CEO, your revenue starts acting like one, too.
