How I Built an Automated Monday Kit Growth Report (Kit MCP + Claude)

By Dr. Destini Copp· Creator's MBA· Published June 1, 2026· 8 min read

Every Monday at 7 AM, a full Kit list health report shows up in my Claude conversation before I've even poured the coffee.

New subscribers. Unsubscribes. Net change. Broadcast performance. Churn by entry point. Any flags I need to act on.

It runs on autopilot. I don't have to remember to check it. I don't have to open Kit at all.

Two things made this possible. Once you connect them, you'll start using this same pattern everywhere in your business. I'll walk you through exactly how it's built, share the full prompt so you can copy it, and show you what to automate next.

"I stopped checking my Kit dashboard. Now the dashboard reports to me."

The shift the Kit MCP makes possible

The two pieces that make this work

This setup only became possible recently. It uses two things together.

1. The Kit MCP. An MCP (Model Context Protocol) is a connector that lets Kit talk directly to Claude. You ask questions about your real Kit data (subscribers, broadcasts, tags, sequences) and get answers based on what's actually happening in your account. No copy-pasting from dashboards.

2. Claude scheduled tasks. Claude can now run prompts on a schedule. Daily, weekly, monthly. Whatever cadence you want. The output lands in your Claude conversation automatically.

Connect those two pieces and you can turn any "I should check on this every week" task into something that runs itself. The weekly Kit growth report is the first one I built. It's saved me hours and made me a better operator.

What lands in my inbox every Monday

Here's the actual structure of the report I get. Real numbers redacted, but this is the format:

📬 Monday Kit Report: May 26 to June 1

📈 List Health

• Total subscribers: XX,XXX
• New this week: +XXX
• Unsubscribed this week: −XX
• Net change: +XXX, growing

📧 Email Performance (trailing 90 days)

• Open rate: XX.X% (industry avg: 24%)
• Click rate: X.X%
• Emails sent: XX,XXX

📣 This Week's Broadcasts

• Sunday Edition subject line: XX% open · X.X% click · XXX clicks · X unsubs
• Wednesday AI Edition subject line: XX% open · X.X% click · XXX clicks 🔥
• Friday Flywheel subject line: XX% open · X.X% click · XXX clicks

🏷️ Churn by Entry Point

• Creator Business Scorecard: X people left
• Newsletter Profit Calculator: X people left
• Free workshop attendees (2025): X people left

🚨 Flags & Action Items

• Net positive week. Open rate holding steady. No buyer churn. No anomalies.

That's it. One screen. Three minutes to read. I know exactly where my list stands and what (if anything) needs my attention this week.

Notice what's not in there. No strategy advice. No "you should try this." No fluff. Just the numbers and a one-line verdict on each. This is a monitoring report, not a strategy session. The strategy comes later in the week, after I've sat with the numbers.

Why this works: the writer-to-editor shift

Here's the shift this setup makes possible.

You're not writing newsletters anymore. You're editing them.

You're not guessing at subject lines. You're not staring at last week's open rate wondering if it was the topic, the timing, or the audience. You're not opening your laptop on Sunday with no idea what to send.

You're walking into your week with data. Then you're making editorial decisions. Small, focused, informed.

This is what I mean when I say creator businesses don't grow through launches. They grow through systems. And the weekly growth review (the one most creators never get around to) just dropped from "I wish I had time for that" to "it shows up in my inbox while I sleep."

This is the Engage and Nurture stages of the Creator Growth Flywheel in action. Those are the stages where you turn new subscribers into engaged readers, and engaged readers into buyers. Both stages depend on you actually knowing what's happening on your list every week.

The exact prompt I use

Here's the full prompt running my Monday report. Copy it, edit the parts in brackets for your own business, and use it as the starting point for your own setup.

Copy this promptRole: You are generating a weekly Kit list health report for [your name]'s [your business] email list ([your email]). This runs every Monday at 7 AM Eastern. Objective: Pull the last 7 days of Kit data and produce a clean, scannable Monday morning briefing covering subscriber growth, churn, top-performing broadcasts, and tag-level churn patterns. Deliver it as a concise summary. No fluff, just the numbers and what they mean. Steps: 1. Calculate date range. Use today's date (Monday) as the end date. The start date is 7 days prior. Format both as YYYY-MM-DD. 2. Pull data from Kit MCP (in parallel): • Growth stats: call get_growth_stats with starting = 7 days ago, ending = today. Captures new subscribers, cancellations, and net change. • Email stats: call get_email_stats for overall open rate, click rate, and sends for the trailing period. • Recent broadcasts: call get_broadcasts_stats with sent_after = 7 days ago. • Recent cancellations: call list_subscribers with status=cancelled, include=["tags", "canceled_at"], per_page=50. Cross-reference tags to identify which lead magnets or entry points drove the most churn this week. 3. Generate the report in this format: 📬 Monday Kit Report: [Date Range] 📈 List Health • Total subscribers: [number] • New this week: +[number] • Unsubscribed this week: −[number] • Net change: [+/− number], [growing / flat / shrinking] 📧 Email Performance (trailing 90 days) • Open rate: [%] (industry avg: 24%) • Click rate: [%] • Emails sent: [number] 📣 This Week's Broadcasts For each broadcast sent to 1,000+ recipients: • [Subject line]: [open]% · [CTR]% · [total clicks] clicks · [unsubs] unsubs Flag any broadcast with CTR above 2.5% as 🔥 and any with unsubscribes above 20 as ⚠️. 🏷️ Churn by Entry Point Count cancelled subscribers by their most prominent non-cold tag. List top 3–5. Note if any cancelled subscriber had a purchase tag. That's a buyer churning and needs an immediate flag. 🚨 Flags & Action Items List any anomalies: unusual churn spike, a broadcast underperforming, a buyer who unsubscribed, net loss week, open rate drop below 45%, etc. If everything looks healthy, say so clearly. Constraints: • Keep the report tight. No more than one screen of reading • Lead with numbers, follow with a one-line interpretation • Flag buyer churn immediately and prominently (any cancelled subscriber with a Purchased, Creator's MBA, or Newsletter Profit Club tag is the top priority alert) • The "[Cold] Currently in an Automation" tag is expected on most churners. Don't flag it as unusual unless volume spikes above 25 in a single week • Do not recommend actions unless something is clearly broken. This is a monitoring report, not a strategy session • Tone: direct, informed, efficient. Like a smart ops person dropping into the inbox on Monday morning

That's the whole thing. Edit the bracketed pieces for your business. Adjust the flag thresholds (CTR above 2.5%, unsubs above 20, open rate below 45%) to match what's normal for your list. Add or remove sections to fit what you actually care about.

How to set it up in about 15 minutes

Step 01

Connect the Kit MCP to Claude

Kit has a full setup guide for this in their help center: How to connect the Kit MCP to your AI tools. The short version: inside Claude, go to Settings → Connectors → Add custom connector, paste in the Kit MCP URL, and sign in with your Kit account. Heads up: the Kit MCP is available on all paid Kit plans (Creator and Creator Pro). Free creators can connect, but can't run the actual tools yet.

→ One-time setup. About 5 minutes.

Step 02

Build the scheduled task

In Claude, create a new scheduled task. Paste in the prompt above (edited for your business). Set it to repeat every Monday at whatever time works for you. I run mine at 7 AM Eastern so it's ready when I open my laptop.

→ One-time setup. About 5 minutes.

Step 03

Run it once manually to test

Before you trust the schedule, run the prompt once manually. Check that all four Kit calls succeed and the output matches the format you want. Tweak any thresholds or sections that don't fit. Save the final version as your scheduled task.

→ About 5 minutes the first time.

Step 04

Read the report every Monday

This is the only ongoing step. Open Claude on Monday morning, read the report, decide if anything needs action. Three minutes max. The system does the gathering. Your job is the interpreting.

→ Ongoing. About 3 minutes per week.

What this frees up

The number that matters here isn't the time saved (though that's real, probably an hour a week for me).

The number that matters is how often I now actually check.

Before this, I "should have" been doing a weekly review. Most weeks I didn't. Life happened. By month-end I'd realize I had no idea why my list grew or shrunk or which email actually moved sales.

Now it happens every Monday whether I'm in a good headspace or not. Whether I remember or not. Whether I feel like opening Kit or not.

That consistency is the whole game. Creator businesses don't grow because you had one heroic strategy week. They grow because you ran a tight feedback loop every single week for a year.

The Kit MCP and scheduled tasks together just made that feedback loop trivially easy to maintain.

What to automate next

Once you have the Monday growth report running, you'll start seeing other places this same pattern applies.

A monthly product revenue report. A weekly funnel performance check. A daily content engagement digest. A quarterly cohort retention review.

Anything you've ever said "I should be checking this every [time period]" is a candidate.

Build one. Run it for a month. Then build the next one.

This is what I mean when I say AI isn't magic. It's leverage. The win isn't that AI is smart. The win is that you can finally run the systems you knew you should be running but never had time to.

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Frequently Asked Questions

What is the Kit MCP?

The Kit MCP (Model Context Protocol) is a connector that lets Kit talk directly to Claude or another MCP-compatible AI tool. You can ask questions about your real Kit data and pull live numbers without copying and pasting from your dashboard. Kit has a full setup guide here: How to connect the Kit MCP to your AI tools.

Do I need a paid Claude plan to run scheduled tasks?

Yes. Scheduled tasks require a paid Claude plan. Check Claude's current pricing for the specifics since plans evolve. The Kit MCP works on any Claude plan that allows MCP connections.

How long does this Monday report take to generate?

Once it's set up, zero of your time. The scheduled task runs on its own every Monday morning and the report lands in your Claude conversation. You just read it. Setup itself takes about 15 minutes.

Can I customize the report sections for my own list?

Yes. The prompt I share in this post is built for my Creator's MBA list. You can edit any section. Change the flag thresholds, add a tag-level breakdown for your audience, or remove sections you don't care about. The structure is reusable for any newsletter creator on Kit.

What if I'm not on Kit?

The exact prompt won't work, but the framework will. The same kind of weekly list health report can be built for any platform with an API or MCP connector. The principle is the same. Automate your weekly review so you stop manually checking dashboards.

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Dr. Destini Copp

Digital Product Strategist · MBA Professor · Podcast Host

Dr. Destini Copp helps digital product creators build sustainable, systems-based businesses through the Creator Growth Flywheel framework. She's the founder of Creator's MBA, HobbyScool, and HelloContent. She's been teaching online business strategy for over a decade. Learn more →