What does early validation actually look like when you start selling a creative business to organizations?

This behind-the-scenes experiment breaks down what changed inside HobbyScool as we began packaging it for B2B and corporate wellness—before booked calls, signed contracts, or clear outcomes. It’s a real look at the groundwork, systems, and mindset shifts required long before revenue shows up.

At HobbyScool, January has never been a strong revenue month. In this experiment, I share why we moved to monthly virtual events, how a smaller January summit still made a profit, and what it revealed about building predictable revenue through repeatable event systems.ng.

I nearly shut down the HobbyScool Shopify store because it felt optional. This experiment explains why I didn’t — and how seeing it as a long-term business asset changed everything.

Corporate sponsorships don’t fail because the offer is bad. They fail because creators expect them to happen on their own. Here’s what changed when I stopped waiting and built a real pipeline.

HobbyScool didn’t start with a master plan. It started with a domain name, a lot of curiosity, and a slow realization that I wanted to build something that could live beyond me. This is a candid look at how that evolved into a public $1M experiment — and what thinking about sellability actually changes.

Most creators don’t have a sales problem — they have a planning problem.
Some months feel effortless. Others, like you’re starting over from scratch.
That’s why I stopped setting vague annual goals and started running my business in 90-day cycles using the Creator’s MBA Playbook. It’s a simple, focused system that turns unpredictable growth into consistent momentum — quarter after quarter.

In this post, I’ll show you exactly how I plan each 90-day cycle, connect my projects to my growth systems, and stay on track no matter what’s happening in my business.

If your growth feels slower than it should, the problem isn’t effort — it’s systems. Learn how to identify your biggest business bottleneck, fix it, and get your growth back on track with Sloan, your free AI business strategist.

Funnels convert once. Flywheels keep spinning.
In this post, you’ll learn why traditional marketing funnels eventually stall — and how creators can use the Creator’s Growth Flywheel to build systems that compound, not collapse. Discover how to identify your business bottleneck and turn your inconsistent sales into steady, predictable growth.

If your digital product sales feel unpredictable — some weeks decent, others quiet — the problem isn’t your offer. It’s your system. The Creator’s Growth Flywheel helps digital product creators turn scattered sales into steady, predictable revenue. In this post, Dr. Destini Copp breaks down the five stages of the Growth Flywheel — Attract, Engage, Nurture, Retain, and Advocate — and shows how to connect them into a self-sustaining ecosystem that builds momentum month after month. Plus, learn how AI tools can automate and accelerate each stage so your business grows even when you’re not promoting.