Building an email sequence used to mean clicking through Kit one screen at a time. This week I built a four-email sequence by describing it to Claude and letting it build the whole thing inside my Kit account. Here is the exact process, using the real sequence as the example.

Email marketing has never been more crowded — and it has never performed better. But the creators generating exceptional returns right now aren't doing what most people think. They're using AI to make thousands of micro-decisions at scale: who gets which message, at what time, with what subject line, after what action. Here's what's actually changed, what's coming next, and the moves that matter most for digital product creators in 2026.