How I Build Email Sequences With the Kit MCP and Claude
Building an email sequence used to mean opening Kit, creating a new sequence, and then adding each email one at a time. Write the first email, set the delay, save it. Open the next one, write it, set the delay, save it again. For a four-email sequence that is a lot of clicking, and it is easy to lose the thread of the story you are telling as you move from screen to screen.
This week I built a four-email sequence a different way. I described it to Claude, and Claude built it inside my Kit account for me. I want to walk you through exactly how that works, using the real sequence I built so you can see each step instead of a made-up example.
First, what the Kit MCP actually is
The piece that makes this possible is the Kit MCP. MCP stands for Model Context Protocol. In plain terms, it is a secure connection between Claude and a tool you already use.
When you connect the Kit MCP, Claude can read and write inside your Kit account the same way you can. It can look at your forms, your subscribers, and your past emails, and it can create new sequences and load emails into them. You are still the one who reviews and publishes. Claude does the building, and you keep control of what actually goes live.
You connect it once inside Claude, under connectors. After that, you build in Kit by talking to Claude instead of clicking through Kit yourself.
The sequence I built this week
Here is the real one. It is the delivery and bridge sequence for one of my lead magnets, the Newsletter Profit Calculator. Someone runs the calculator to see how much their newsletter could earn, and this sequence delivers the tool and then walks them toward my free training and Newsletter Profit Club.
It is four emails over seven days. Each email has one job, and the four jobs build on each other.
Your Newsletter Profit Calculator
Delivers the calculator and asks for one thing in return: reply with the number you got. That reply starts a real conversation and tells me where the person is stuck.
The revenue stream you're sitting on
Reframes the number. For most newsletter creators the biggest stream is not their own products. It is sponsorships and affiliate revenue sitting in the list they already have.
You don't have a content problem
Shows the structure behind newsletters that sell, the Mini Magazine Method and the Teach and Pitch Method, and points to the free training that walks through both.
Where this all lives
Brings it home. The full system and the support to run it live inside Newsletter Profit Club. This is the email that makes the offer.
Read the subjects in order and you can see the arc. Deliver the tool, reframe what the number means, show the structure that gets you there, then point to where the whole system lives. That arc is the reason I like to build a sequence as one piece instead of writing four separate emails on four different days.
How I built it with the Kit MCP, step by step
Here is the actual process, start to finish. None of it requires code.
Step 1: I gave Claude four things
Before it writes anything, Claude needs to know four things about the sequence. I gave it all four in one message: the type of sequence, the trigger, the destination, and the length.
For this one that was a delivery and bridge sequence, triggered when someone gets the Newsletter Profit Calculator, leading toward the free training and then Newsletter Profit Club, four emails long. That one paragraph is enough to start.
Step 2: I pointed it at my own writing first
This is the step that keeps the emails from sounding like generic AI. I had Claude read my best past emails from Kit before it drafted a single line. It pulls those emails through the same connector, learns how I actually write, and then drafts in that voice.
The result is not perfect on the first pass, and it does not need to be. It gives me drafts that already sound like me, which is a much better starting point than a blank screen.
Step 3: It drafted the four emails and I edited them
Claude wrote all four emails in one pass, in order, so the story held together across the sequence. I read each one and changed the lines that needed changing, right there in the chat. When a subject line felt off or a sentence ran long, I said so and it rewrote it.
This is still my work. I am the editor. The difference is that I am editing a real draft instead of building every email from nothing.
Step 4: It built the sequence inside Kit
This is the part that used to take all the clicking. Claude created the sequence in my Kit account, set the send time and time zone, and loaded each of the four emails in order with the right delay between them. Day one, day three, day five, day seven, all set correctly.
The emails come in as drafts, which is exactly what I want. Nothing sends until I have looked at each one inside Kit and published it myself.
Step 5: I finished the last part by hand
There is one thing the Kit MCP cannot do yet, and it is worth knowing before you start so you do not think something broke. It cannot build the Visual Automation that puts people into the sequence. That is the rule that says when someone fills out the calculator form, add them to this sequence.
You still set that up inside Kit, under Automations. It takes a couple of minutes. Everything up to that point, Claude handled, so this last step is the only manual piece left.
Describe the sequence, point Claude at your past emails, review the drafts, and let it build the sequence in Kit as drafts. Then you publish the emails and wire up the automation trigger inside Kit. That is the whole workflow.
Why I build sequences this way now
Two reasons, and they both come down to follow-through.
The first is that the sequence holds together. When one draft is written as four connected emails, the story actually builds. Email two picks up where email one left off, and by email four the offer feels like the natural next step instead of a pitch that came out of nowhere. That is hard to hold in your head when you are writing one email a day across a week.
The second is speed, and speed is what gets a lead magnet finished. A lot of creators put a lead magnet out into the world, it delivers a PDF, and then nothing happens after that. The follow-up never gets built because building it is slow and a little tedious. When the whole sequence takes an afternoon instead of a week, the follow-up gets built, and the lead magnet finally does its job.
If you have a lead magnet running right now with no sequence behind it, that gap is the first thing I would close. It is also the fastest thing to fix once the Kit MCP is connected.
See the structure behind sequences that sell
A delivery and bridge sequence only works because of what it points to. I teach the full newsletter structure, the same Mini Magazine and Teach and Pitch methods in the sequence above, in a free 60-minute training.
Watch the Free Training →Frequently Asked Questions
The Kit MCP is a secure connection between Claude and your Kit account. MCP stands for Model Context Protocol. Once you connect it, Claude can read and write inside Kit the way you would. It can look at your forms, subscribers, and past emails, and it can create new sequences and load emails into them. You review and publish everything.
Yes. With the Kit MCP connected, you describe the sequence you want and Claude creates it inside your Kit account. It builds the sequence, sets the send time, and loads each email in order with the right delay. The emails come in as drafts so you can review them before they go live.
It sounds like you when you point it at your own writing first. I have Claude read my best past emails from Kit before it drafts anything, so the new emails match my voice. Then I read every draft and edit the lines that need it. The AI does the building. The voice is still yours.
It cannot build the Visual Automation that puts people into the sequence, which is the rule that says when someone fills out a form, add them to this sequence. You set that up inside Kit under Automations. It takes a couple of minutes. Everything up to that point can be built through the connector.
No. You connect the Kit MCP once inside Claude, then you build sequences by describing them in plain language. There is no code and no API setup on your end. If you can write an email and explain what you want it to do, you can build a sequence this way.
