You've spent years optimizing your product pages for human buyers. But AI shopping agents — tools like ChatGPT's Agent Mode and Google's "Buy for Me" — are already making purchase decisions on behalf of customers. New research from Columbia and Yale reveals exactly what biases these agents have, and what digital creators can do about it.

Many creators stopped blogging when AI summaries started reducing organic traffic. But the shift to AI-powered search may actually make blogging more important. Learn how tools like ChatGPT, Perplexity, and Google AI Overviews rely on blog content—and how creators can position themselves as trusted sources.