For years, online programs were built around long-form video. But experienced students don’t need more content—they need help applying what they already know. This post explains why I’m designing programs without 10+ hours of video and what’s replacing them.

Most online courses are judged by completion rates, but finishing a course doesn’t guarantee results. Real transformation comes from decisions made during the work, not videos watched afterward. This post explains why completion is the wrong metric and what actually helps students move forward.

If you're a course creator, membership owner, or digital product entrepreneur, you already know the sale is just the beginning.

The real challenge?
➡️ Getting people to complete what they bought.
➡️ Helping them apply it.
➡️ And doing that at scale — without running yourself into the ground.

That’s where AI steps in. Not as a gimmick. But as a real, practical tool that can:

• Support your students 24/7

• Personalize their experience

• Automate repetitive tasks

• Boost your revenue — all behind the scenes

And no — you don’t have to be super techy to make this work.