What Sephora Can Teach You About Promoting Your Digital Products
Sephora only runs two big sitewide sales a year, but there's almost always something going on. Here's how to borrow that approach with one campaign a month, so promoting your digital products feels fun and friendly instead of like a big launch every few months.
Why Blogging Matters More (Not Less) in the Age of AI Search
Many creators stopped blogging when AI summaries started reducing organic traffic. But the shift to AI-powered search may actually make blogging more important. Learn how tools like ChatGPT, Perplexity, and Google AI Overviews rely on blog content—and how creators can position themselves as trusted sources.