8 Campaigns to Borrow From Big Retailers
Target, Amazon, Starbucks, Sephora and Apple ran a lot more than sales this year. Here are eight of their campaigns, from a made-up holiday to a bring-a-friend pass, and the version of each one you can run in your digital product business.
Launches vs. Campaigns: A Better Way to Sell Digital Products
A launch puts your whole quarter on one week, and when the cart closes you start over from zero. Big retailers run campaigns all year instead, and here's what changes in your business when you do the same.
October Campaign Ideas That Warm Up Your List Before Black Friday
If October goes quiet, your Black Friday emails land with people who have to remember who you are first. Here are seven October campaigns for digital product businesses, how to pick the one that fits, and a week-by-week plan for the month.
How to Sell Your Own Products Through Your Newsletter Without Feeling Salesy
The two most common newsletter complaints are almost opposites — "I'm always pitching" and "I never make money from my list." Both have the same root cause. Here's the simple system that fixes both at once.