How I Use AI to Pull Competitive Data
I registered for another business's free summit so I could study how they run it. Here's the Claude task that logs every email they send me into a Google Sheet, the one that writes a full comparison when it's over, and how my morning briefing keeps up with people I follow.
How AI Checks My Sales Pages, Emails and Website
I have about 155 sales pages, well over 100 email sequences and hundreds of website pages, so things go out of date in normal ways. Here are the checks Claude runs on a schedule to find broken buttons, old prices and passed dates, and how you can set up your own starting with your sales pages.
Fun Campaign Ideas That Don't Feel Salesy
When there's always something going on, promoting feels a lot more fun. Here are seven campaigns for digital products, like scavenger hunts, countdowns and member appreciation weeks, that you can use any month.
7 Black Friday Promo Ideas for Digital Product Businesses
Most creators go straight to a discount for Black Friday, but that's one of seven options. Here's the discount math, all seven options with real numbers from HobbyScool, and how to pick the one that fits your business.
Your Open Rate Is Lying to You: What to Track Instead
A high open rate used to mean you were doing it right. In the AI inbox, that link is breaking. Here's why open rate is turning into a vanity metric, and the three things to track instead.
Your Newsletter Subscribers Are Ready to Buy — Here's How to Tell
Your list isn't one audience — it's three or four distinct groups at completely different stages of readiness. Here's how to identify the ones who are already primed to buy, and what to do when you find them.
How to Monetize Your Newsletter: 5 Revenue Streams You Can Activate This Month
Your newsletter is already sitting on top of multiple revenue streams. You just haven't activated them yet. Here are five specific monetization levers that work for digital product creators — and how to turn them on this month.
Email Marketing in the AI Inbox Era: How to Be the Newsletter They Choose
Your deliverability is fine. Your subject lines are solid. So why does it feel like your emails are disappearing? AI inbox tools are now filtering, summarizing, and prioritizing your emails before a human ever sees them — and most creators are still optimizing for the old game. Here's what changes now.
Email Marketing in 2026 and Beyond: What Digital Product Creators Need to Know Right Now
Email marketing has never been more crowded — and it has never performed better. But the creators generating exceptional returns right now aren't doing what most people think. They're using AI to make thousands of micro-decisions at scale: who gets which message, at what time, with what subject line, after what action. Here's what's actually changed, what's coming next, and the moves that matter most for digital product creators in 2026.