A high open rate used to mean you were doing it right. In the AI inbox, that link is breaking. Here's why open rate is turning into a vanity metric, and the three things to track instead.

Everyone in my world is talking about it — email open rates are dropping. AI is changing what lands in the inbox and a lot of creators are watching their numbers slide. And then there's me, looking at my stats and seeing something different. Here's what's working.