Every ‘It’s Too Expensive’ Is a Story Problem
When someone says your course, membership or coaching is too expensive, the first move is usually to drop the price or add more bonuses. Neither one changes the story your buyer tells themselves about the money. Here’s what Mark Cuban figured out on the sales phones and how to use it on your own offers.
How to Find the Sweet Spot for Pricing Your Online Course
Most creators pick a course price that feels safe or go a little lower than everyone else. Here are eight steps to find the right number for your course, starting with your revenue goal and ending with a price you can test.
10 Mistakes to Avoid When Pricing Your Digital Product (2027)
Most pricing mistakes come from pricing out of fear, like dropping the price, adding more options or running one more discount. Here are the 10 I see creators make most as they plan for 2027 and what to do instead.