Some weeks the Stripe notifications keep coming and some weeks you check whether the checkout is broken. That is not a broken business. It is pieces that were never connected to each other.

Courses, templates, a coaching package, a membership. Plenty of offers and no path through them. Here is the hour-long audit that shows you which stage is empty and what the next quarter is for.

In September 2025, our HobbyScool brand hosted one of its biggest events yet: The Art of Handmade Summit. Nearly 18,000 people attended, generating $39,041 in revenue and $22,341 in profit. In this post, I’ll share a snapshot of what worked, what didn’t, and why summits have become the growth engine behind HobbyScool. For the full funnel breakdown and all the behind-the-scenes lessons, head over to my Substack.

Most entrepreneurs focus on sales. I’m focused on value. The $1M HobbyScool Experiment is my plan to grow a creative brand into a sellable business by 2027.

I set a goal to grow HobbyScool into a $1M, sellable brand. Instead of keeping my notes in private spreadsheets, I’m documenting the process on Substack. Here’s why this platform is perfect for building in public — and what creators can learn about using Substack the right way.

Last night, I got one of those emails every business owner dreads: an angry unsubscribe. Here’s how I turned that sting into a powerful reminder that unsubscribes aren’t failure—they’re proof your marketing is working.