What does early validation actually look like when you start selling a creative business to organizations?

This behind-the-scenes experiment breaks down what changed inside HobbyScool as we began packaging it for B2B and corporate wellness—before booked calls, signed contracts, or clear outcomes. It’s a real look at the groundwork, systems, and mindset shifts required long before revenue shows up.

At HobbyScool, January has never been a strong revenue month. In this experiment, I share why we moved to monthly virtual events, how a smaller January summit still made a profit, and what it revealed about building predictable revenue through repeatable event systems.ng.

Corporate sponsorships don’t fail because the offer is bad. They fail because creators expect them to happen on their own. Here’s what changed when I stopped waiting and built a real pipeline.

Funnels convert once. Flywheels keep spinning.
In this post, you’ll learn why traditional marketing funnels eventually stall — and how creators can use the Creator’s Growth Flywheel to build systems that compound, not collapse. Discover how to identify your business bottleneck and turn your inconsistent sales into steady, predictable growth.