Why Monthly Events Changed How I Think About Revenue at HobbyScool
January has usually been one of the slower revenue months for HobbyScool, so when we decided to run a smaller event to kick off the year, I wasn’t expecting anything big. I wasn’t trying to prove a point or manufacture a win, I just wanted to see whether this could work consistently if we kept doing it.
Specifically, I wanted to understand whether monthly virtual events could create more predictable revenue for HobbyScool over time.
That question matters more than it sounds.
As HobbyScool has grown, I’ve learned that meaningful revenue doesn’t usually come from people randomly finding us online, opting into a funnel, and quietly purchasing an offer. That does happen, and it plays an important supporting role, but it’s not what drives scale for this business.
For HobbyScool to grow toward $1M, there has to be a reason for people to pay attention now. There has to be a moment that brings focus and urgency.
That’s where campaigns, promotions, and events come in.
In January, we ran the Creative Vision Retreat as part of a broader shift to monthly virtual events. It wasn’t our biggest event, but it was profitable, well received, and, most importantly, repeatable.
It helped me see that predictable revenue doesn’t come from one standout launch or a perfectly optimized funnel. It comes from committing to a model that works well enough and improving it over time.
In this experiment report, I share:
why monthly events make HobbyScool feel more scalable
what January revealed about how revenue actually shows up in this business
why newsletters and evergreen funnels aren’t enough on their own
and how one smaller, repeatable event changed how I think about growth going forward
This isn’t about event tactics or how to run a summit.
It’s about understanding how revenue behaves inside a real creative business — and why consistency matters more than occasional big wins.
Want to See the Full Experiment?
Inside The $1M HobbyScool Experiment, I’m sharing full experiment reports, real decisions, and behind-the-scenes breakdowns as they happen — including how we’re building predictable revenue, designing repeatable systems, and scaling HobbyScool beyond the founder.
