Target, Amazon, Starbucks, Sephora and Apple ran a lot more than sales this year. Here are eight of their campaigns, from a made-up holiday to a bring-a-friend pass, and the version of each one you can run in your digital product business.

A launch puts your whole quarter on one week, and when the cart closes you start over from zero. Big retailers run campaigns all year instead, and here's what changes in your business when you do the same.