Every ‘It’s Too Expensive’ Is a Story Problem
When someone says your course, membership or coaching is too expensive, the first move is usually to drop the price or add more bonuses. Neither one changes the story your buyer tells themselves about the money. Here’s what Mark Cuban figured out on the sales phones and how to use it on your own offers.
Why Nobody's Buying Your $497 Course (It's Not The Price)
Your course is good, the price feels fair and people still say it's too much. Before you drop it to $297, check these four reasons a $497 course doesn't sell, because the price is almost never the real one.