A creator teaches a great session, 400 people grab the free gift, and then nothing happens. The conclusion is usually that summits don't work. The real problem is that nothing was waiting on the other side of the signup form.

Grow first, monetize later sounds responsible. It also means you can spend three years building a list and still have no idea what anyone will pay for. Here is the 30 day test that gives you the answer, using four small offers you can set up this week.

A free lead magnet grows your list but doesn't make you money. Here's the tripwire funnel I built in a day to turn free leads into $37 buyers in the first five minutes, every piece and how they connect.