I registered for another business's free summit so I could study how they run it. Here's the Claude task that logs every email they send me into a Google Sheet, the one that writes a full comparison when it's over, and how my morning briefing keeps up with people I follow.

Every event I run needs speakers, so I have three scheduled tasks in Claude that find them for me. One reads my inbox, one searches the web and one checks my own email list. They fill sheets my team works from and a person on my team does all the outreach by hand.

Most creators treat summit speaking like a box to check — show up, deliver the content, collect the opt-ins. Three weeks later, they can't name a single lasting outcome from the opportunity.

Here's the thing: summit speaking is one of the highest-leverage visibility moves available to digital product creators right now. A single aligned appearance can do in 30 minutes what months of social content can't. But only if you're intentional about it from the pitch all the way through the follow-up.

Here's the exact playbook.

HobbyScool didn’t start with a master plan. It started with a domain name, a lot of curiosity, and a slow realization that I wanted to build something that could live beyond me. This is a candid look at how that evolved into a public $1M experiment — and what thinking about sellability actually changes.