A tripwire opt-in, a webinar registrant, and a quiz taker just joined your list, and all three are getting the same five emails. Here are the seven welcome journeys, mapped by the door people actually came through, and the one to build first.

You want your welcome sequence to lead to a sale without ambushing a brand-new subscriber. You don't have to pick. Here's the teach-first structure and a 5-email map you can copy.