Building an email sequence used to mean clicking through Kit one screen at a time. This week I built a four-email sequence by describing it to Claude and letting it build the whole thing inside my Kit account. Here is the exact process, using the real sequence as the example.

You want your welcome sequence to lead to a sale without ambushing a brand-new subscriber. You don't have to pick. Here's the teach-first structure and a 5-email map you can copy.

Your welcome email has two jobs, and most creators do neither. Get a reply, and get a click. Both keep you out of spam and pull your new subscriber one step closer. Here's how to earn each one.

There's a page almost nobody builds, and it might be the highest-return thing you fix all year. One creator's opens dropped from 70% to 48% when they removed it. Here's what goes on it.

Your opt-in page is where you lose most of your subscribers before they ever become subscribers. It's usually the page, not the traffic. Run it through three quick checks and find out.

You set up the welcome emails and they're just sitting there. No replies, no clicks, no sales. When a welcome sequence doesn't convert, it's almost always one of three specific problems. Here's how to spot yours and fix it.

A new subscriber is more excited about you the day they join than they'll ever be again. Most creators waste that moment with one email and a gap. Here's the 5-piece map that turns a fresh subscriber into a buyer, and where yours is probably leaking.

Every few weeks someone posts the "right" way to set up Claude, then reverses it. They're all half right. The question was never how to set it up. It's what kind of work you're doing. Here are the four containers and when to reach for each.

You sit down to work and freeze, because a dozen things feel urgent and none of them feel clear. That's not a discipline problem. Here's the two-question rule that tells you what to do first, and the free skill that makes the call for you every morning.