Teach too broad and the room fills with people who will never buy. Teach too close to your paid offer and you just gave it away. There's a narrow band in between, and one question tells you whether your topic is in it.

Somebody watches your workshop, grabs your gift, lands on your page, and right at the moment they're the most interested in you they'll ever be, there's nothing to buy. Here's what goes there.

A tripwire opt-in, a webinar registrant, and a quiz taker just joined your list, and all three are getting the same five emails. Here are the seven welcome journeys, mapped by the door people actually came through, and the one to build first.

Zuckerberg wrote 6,500 words predicting that small teams will run real companies with AI. He's right about the shape of it and wrong about the timing. Here's what a one-person company actually looks like from inside one, including which work I stopped doing and what stayed with me.

Of all the ways to get in front of someone else's audience, this one asks the least of you. No live session, no scheduling, no camera. Here's how contributors actually get picked, from the host's side.

Most swap advice stops at how to find a partner, which is the easy part. The hard part is that plenty of swaps run fine and bring almost nobody, and it's usually the copy rather than the size of the list.

I host a podcast, so I see the pitches. Most of them are the same pitch, and it's the one that doesn't work. Here's what gets a yes, and what to do after the episode airs, which is where the actual value sits.

A creator teaches a great session, 400 people grab the free gift, and then nothing happens. The conclusion is usually that summits don't work. The real problem is that nothing was waiting on the other side of the signup form.

You can publish for a year and still grow slowly, because your content mostly reaches people who already found you. Collaborations get around that. Here are the five ways in, what each one asks of you, and how to pick the one to run first.