People Pay More for a Newsletter With a Real Person Behind It
The Logic added a $449 tier built around its reporters, and readers paid more for it. I run two brands and still ask every new HobbyScool subscriber to reply. Here's why, how it helps deliverability and four ways a personal newsletter earns.
How to Use Claude to Plan Your 2027 Quarters
It's hard to be honest with yourself about your own business when you plan alone. Here's how to use Claude to ask the questions, do the math and push back on your plan for 2027, while you make the final decisions.
Will AI Inbox Summaries Hurt Your Newsletter?
Gmail and Apple can now summarize your emails before anyone reads them. Here's which newsletters that hurts, what publishers are doing about it, and how to check your last four issues for the parts a summary can't replace.
The 10-Minute Monthly Check-In for Your Business
A 90-day plan feels clear on day one and gets forgotten by week five. Here's the ten-minute check-in to do at the end of every month so you still have time to change course before the quarter ends.
Why Plain Subject Lines Get Opened and Clicked
I connected Claude to my Kit account and had it go through 90 days of emails on my 45,000-person HobbyScool list. The subject lines that did best weren't clever. They named a project or a number. Here are the exact lines and what they got.
3 Systems to Keep Running in Your Busiest Month
When a launch takes over, the newsletter goes out late and nobody's promoting the freebie. Here are the three things to keep running every week, how to check on them each quarter and how to keep them going during your busiest month.
Your Subscribers Decide to Buy in the First 48 Hours or Not for Months
A big publisher found that new subscribers either buy in their first 48 hours or wait seven to nine months. Here's how I set up the free gift, tripwire and weekly emails so I catch people in both windows, and why list growth can't stop.
How to Turn One Goal Into a 90-Day Plan You'll Follow
A goal with a due date doesn't tell you what to work on this Tuesday. Here's how to break each goal into the 12 weeks of your quarter, check it against your real hours and keep it moving with a short weekly checklist.
Why You Should Only Set Three Goals Each Quarter
Ten goals in one quarter usually means ten goals half done by the end of it. Here's how to pick up to three, tie each one to a stage of your business and pick the one number that tells you whether it worked.