Are you ready to sell your online course and wondering if you should do a live launch or go straight to an evergreen sales funnel?

Many business owners find live launching stressful and prefer the ease of launching with an evergreen sales funnel. There are pros and cons to each method, and in this post, we will compare live launches vs. evergreen launches to help you determine which is the best option for you to sell your online course.

Out of all of the ways to sell your online course, webinars are still at the top of the list for a high-converting launch. A webinar can be positioned as a workshop, masterclass, or training, but the concept is the same. Provide valuable training and at the end of the webinar present the opportunity for your audience to take action by joining your program.

In this post, you’ll find the best strategies for creating a high-converting webinar for your next online course launch.

Challenges are one of the best ways to sell your online course. You can create excitement as your audience goes through your challenge material. In addition, a live challenge provides you, the host, an opportunity to build the know, like, and trust factor quickly, even for participants who had not interacted with you in the past.

After your live challenge launch, your challenge material can be set up in an evergreen sales funnel, so everything is automated, and you don’t have to lift a finger to enroll students into your online course.

In this post, I’ll walk you through how to set up a live challenge for your next online course launch.

AI made building a digital product easy. That's exactly why so many creators build first and hear crickets later. Here's how to flip the order: sell a founding member round before you create anything, and let real buyers tell you if the idea works.

In this post, we’ll cover the benefits of pre-selling your digital course and the exact steps to take for your pre-sell online course launch.

Hosting a virtual event like a summit is one of the best ways to scale your business. If you want to grow your email list, activate your community, build relationships, and establish your leadership and authority, there’s no better way to engage than through the power of experience.

And the best part is? It’s not as complicated as you might think, especially with the right tools in your back pocket.

When you think of a business plan, you’re probably thinking of a thick binder of a lot of data and spreadsheets.  A lean business plan is a simple plan that you revisit every month to make sure you’re on track to meet your business goals.

This simple business plan includes bullet points and just enough information to document and outline the actions needed to achieve the goals in your business. 

Recently, I created an audio course that my students love and wanted to walk you through why you may want to consider creating an audio course versus the traditional video-based course.

Choosing a course platform is overwhelming. Here are 13 of the best online course platforms for 2026 — ThriveCart, Kajabi, Teachable, and more — with current pricing, pros, and cons to help you pick the right one.

It can be difficult when you have a small email list and a social media following to find the perfect students for your online course.

One of the best ways to sell your online course when you’re just starting out is using other peoples’ audiences.

This is called affiliate marketing.

Affiliate marketing can be a win win for both parties. You give your affiliate an opportunity to make easy money and you’re able to find the perfect students for your online course without huge ad spends or other marketing costs.