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Founder Fog: Why Naming Your Overwhelm Is the First Step to Clearing It

You finished the day exhausted — but if someone asked you the single most important thing you could do this week to move your business forward, you'd have no idea. That's not burnout. That's Founder Fog. Here's what it is, why creators are especially vulnerable to it, and how to clear it using the Creator Growth Flywheel.

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Blog Destini Copp Blog Destini Copp

The New Buyer You're Not Optimizing For

You've spent years optimizing your product pages for human buyers. But AI shopping agents — tools like ChatGPT's Agent Mode and Google's "Buy for Me" — are already making purchase decisions on behalf of customers. New research from Columbia and Yale reveals exactly what biases these agents have, and what digital creators can do about it.

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The Buyer Has Already Decided — Is Your Funnel Ready for Them?

Most digital product buyers arrive at your offer already informed. They've read your content, researched the topic, and made up their mind — before they ever hit your sales page. The question is whether your funnel is ready to meet them there, or whether it's still built for a buyer who needs five more nurture emails before they'll commit.

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Blog Destini Copp Blog Destini Copp

Revenue Leaks: Order Bumps, Upsells, and Follow-Up Sequences

Most digital product creators are leaving 30–50% of their potential revenue on the table — not because the offer is wrong, but because the funnel ends the moment someone clicks away. Here are the three revenue layers that recapture that money without requiring a single new visitor.

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