How to Use the Kit MCP to Build an Email Analytics Dashboard
I let AI audit my entire email list — 41K subscribers, 200+ broadcasts — and it found patterns I'd never seen on my own. A 54% average open rate. A clear formula for subject lines that work. And a surprise: the type of email that gets clicked most isn't what you'd expect. Here are the 5 prompts I used, plus what the data revealed.
How I Built an Automated Monday Kit Growth Report (Kit MCP + Claude)
Every Monday at 7 AM, a full Kit list health report lands in my Claude conversation before I've even poured the coffee. Here's the exact setup, including the prompt.
The Part of My Business I Won't Automate
I have skills that write my newsletter, draft my blog posts, and build my sales pages. I'm not stopping. But the more I automate, the clearer it gets that there's one part of my business I won't hand over to AI. Here's where the line falls, and why the human part matters more the better the tools get.
Cart Abandonment Email Sequences for Digital Products
The people who hit your checkout page are the closest thing you'll ever have to guaranteed buyers. They already wanted it. They just got interrupted. Here's the three-sequence framework that recovers abandoned carts, abandoned checkouts, and missed order bumps.
Email Retargeting: Recover Sales Page & Webinar Non-Buyers
You send a broadcast. Hundreds click through to your sales page. A few buy. The rest disappear, and you never email them about the offer again. Here's the two-sequence framework that recovers sales page visitors and evergreen webinar viewers who showed real intent but didn't convert.
Email Re-Engagement Sequences: Win Back Cold Subscribers
Email lists decay. About 22% of subscribers go quiet every year, and most creators ignore them and keep building the front of the funnel. Here's the two-sequence framework that brings cold subscribers and dormant buyers back, automatically.
Why Your Lead Magnet Isn't Converting (And the 3-Sentence Fix)
Most lead magnets are built around a topic instead of a buyer. That's why your freebie attracts subscribers who never buy. Here's the 3-sentence audit that reveals exactly where your funnel is leaking, plus the three most common patterns I see where freebies miss the buyer entirely.
The 5 Layers of Claude: A Plain-English Guide for Creators
Anthropic has shipped a lot in the last year. Skills. Cowork. Claude Design. Claude in Excel. Claude in Chrome. Artifacts. MCP. Claude Code. Each one is genuinely useful. None of them are obvious to a creator who just wants to know which tool does what. Here's the 5-layer framework that maps every Claude product to the job it does.
Evergreen Webinar Funnel: The Complete Guide for Creators
When an evergreen webinar funnel doesn't convert, it's rarely one single problem. It's usually a mismatch between the offer, the audience, the teaching topic, or the trust the funnel is actually building. Here's how to align the foundations before you build.