What AI Search Means for Creators (And What I'm Building Now)
Generic how-to content is getting swallowed by AI answers. The content that still wins is the stuff you actually do and document. Here's the real shift in search, plus the MCPs and Claude skills I'm building in my own business right now.
How I Built a $37 Tripwire Funnel in an Afternoon Using AI
A free lead magnet grows your list but doesn't make you money. Here's the tripwire funnel I built in a day to turn free leads into $37 buyers in the first five minutes, every piece and how they connect.
Paid Newsletter Benchmarks 2026: What They Mean for Creators
A new report says the median paid newsletter converts at 0.62 percent, and that number is going to scare a lot of creators. Here's why it's the wrong thing to watch, and what the 2026 data actually means if you sell products instead of a paywall.
How to Share Claude Skills With Your Team Using GitHub
You build a Claude skill, hand it to your VA, and weeks later her version and yours don't match. The fix is one shared library your whole team installs once. Here are the exact steps to set it up, and how it skips the cost of extra Claude seats.
How to Audit Your Creator Growth Flywheel and Fix One Thing First
Most growth advice hands you a to-do list, and that list is exactly why you're stuck. Here's how I run a Creator Growth Flywheel audit: find the one stage holding everything back, then build one thing at a time and let the momentum carry the rest.
MCP Connectors: How Claude Now Does Real Work In My Tools
A coupon code vanished from my ThriveCart account and took every linked email and sales page down with it. Normally that is a lost afternoon. This time Claude fixed it inside my actual tools while I sat by the pool. Here is what that looked like.
Community vs Cohort: Why You Need Both to Get Results
Communities create conversations. Cohorts create outcomes. Most creators only run one. Here is how I run both inside the Boardroom, using monthly workshops, Get It Done Weeks, and sprints, with one small thread mechanic that turns a quiet feed into a finish line.
Partner Marketing for Creators: Go Far by Going Together
The other expert in your space is not your competition. They are the fastest way to grow your audience without spending a dollar on ads. Here is how partner marketing works, why it comes first, and how to make your first warm outreach this week.
Why I Surround Myself With People Who Disagree
Someone once asked how I come to my conclusions. My answer: I surround myself with people who think differently than me. Here's why agreement makes you comfortable, not smart, and why your next move is hiding behind a belief you've never questioned.