Why Organic Social Isn’t Enough to Grow Your Business Anymore
If you’ve been posting every day and your sales haven’t moved, it’s not your content. Social media is pay to play now, so you either put lots of time into collaborations or you run paid ads. Here’s why I do both, and why ads are easier now than they’ve ever been.
How I Write Four Newsletters a Week With Claude
My newsletter goes out four times a week and Claude drafts every issue. Here's the setup behind it, from a skill for each edition to my voice rules and the Kit connection, plus the parts I still do myself before anything gets sent.
Three Ways to Make Money From One Idea
Once you have a product idea, you can teach people to build it, build it for them or sell them the tool itself. Here's what each one looks like, what you give up with each one and how to decide where to start.
How to Sell a Sponsored Gift in Your Newsletter
A brand pays you, your readers get one of your paid products for free and everyone who claims it ends up in your buyer emails. Here's how to pick the product, find the sponsor, price it and set up the coupon.
50 Corporate Niches You Can Sell AI Tools To
If you spent years in HR, sales, finance or operations, you already know what those teams waste time on every week. Here are 50 corporate niches you could sell AI tools to, with an idea for each one and how to start with the department you know best.
101 Niches You Can Sell AI Tools and Digital Products To
Once you have a product idea, you can teach people to build it, build it for them or sell them the tool itself. Here's what each one looks like, what you give up with each one and how to decide where to start.
How AI Drafts My Replies to Subscriber Emails
My HobbyScool emails ask people to hit reply and tell me what they make. Every day, Claude reads those replies, drafts my answers for me to read and send, forwards anything with a question to the help desk and clears out the threads I've already answered.
Your First AI Scheduled Task: A Weekly Newsletter Draft
When people ask me which AI task to build first, I tell them to start with a weekly newsletter draft. Mine reads my promotional calendar and my newest blog posts and podcast episodes, then builds the draft in my template. I still edit every one and it gets me about halfway there.
How I Set Up Sales Pages That Update Their Own Dates
My VIP Day Skills Vault sales pages list the date of the next VIP session, and those go out of date the minute a session ends. So I set up one time scheduled tasks in Claude that check my calendar and update both pages the morning after each session.