114: The Step-by-Step Evergreen Funnel Map

Recorded webinars are one of my favorite evergreen sales funnels. In a webinar, you can demonstrate your expertise and build the know, like, and trust factor quickly and easily.

In this episode, I’ll walk you through step-by-step everything you need in an evergreen webinar sales funnel so you know exactly what to do and when.

Mentioned In This Episode

Free Planner (valued at $47): Plan Your Profitable Evergreen Sales Funnel. Grab your copy here. 

Transcript:

Welcome to the series where we're talking all about evergreen sales funnels, and we are in episode 114 where I'm going to be walking you through the step by step Evergreen funnel map. Now if you'd like a visual representation about what I am talking about here, you need to make sure that you grab your planner where I walk you through how to plan your profitable Evergreen.

Funnel, OK. Now over this series, we've been talking about everything that you need for your Evergreen funnel. So we've talked about your how to plan out your offers, how to come up with your lead magnets that you need for your Evergreen funnel. We've talked about your emails that are needed. We've talked about the sales page and all the key elements that you need in your sales page. So now I'm going to walk you through how all of this.

Fits together OK now, in this example here I'm going to use a recorded webinar funnel. In this example. Now, recorded webinars are one of my favorite Evergreen sales funnels, because in a webinar you can demonstrate your expertise and build that know, like, and trust factor quickly and easily. I'm also going to assume that in this funnel.

We have a low commitment lead magnet like a PDF, maybe include some type of video along with it, which leads into the webinar invite. OK. So kind of painting the picture for you on how we're structuring this particular sales funnel. OK. Now this particular webinar, Evergreen sales funnel can be set up with just a few key tools and we're going to be talking about these tools.

Later on in this series, but first let's walk through these steps. And like I said, if you want a visual representation of this, you can grab our planner in our own page 25. You're going to see a really pretty picture about how all of this is laid out, including the timing of when all the emails go out. And I'm going to kind of talk about that.

During our conversation here today, but I want you to, you know, grab that planner so you can see how all of this fits together visually. So what's going to happen in a webinar? Evergreen sales funnel is your ideal student or client or coaching kind of coaching client is going to find you in your lead magnet, maybe through social media. Maybe you were a speaker at a virtual summit. Maybe you were.

A guest of somebody's podcast, maybe you posted it in a Facebook group and they found it. They're like, you know what? I want this. They go to your opt in Page or your landing page. They input their name and their e-mail, and then from there you're going to tie them into your e-mail service provider. So you go to tag them, basically saying that they've signed up for this lead magnet and you're going to send out your confirmation.

E-mail, and in that confirmation e-mail, they're going to be able to access their free gifts. So basically what you've promised them. And then from there in your e-mail service provider, you're going to start your automated nurture sequence and basically what you're going to have here. And there may be some nuances here, but basically what you're going to have here is around 3 emails to nurture and educate them.

Then I have timing of when you can send those out, generally around like 2 days so they get the confirmation e-mail. Maybe like two days later you send out a nurture and educate e-mail. Then maybe two days later you do another nurture and educate e-mail. And then from there, maybe two days later what you're going to do, you're going to invite them to your recorded webinar. So then they're going to click on the link to access.

Your recorded webinar on that, you're also going to have a button on this page, and at the end of your webinar, you're going to direct them to the sales page for your course. You're going to pitch your course or program, coaching program or however you have it set up. Whatever that call to action is, you're going to have the link to go to your sales page, and then the very next day you're going to send them the replay link.

Because there's going to be some people that for whatever reason, they didn't get to finish watching your webinar.

Or maybe they want to go back and revisit the information or maybe they were just distracted. Maybe they had kids kind of pulling on them or they had to go do something. So you're going to send them the replay link. One caveat that I want to mention here is if they purchase or once they purchase that any time throughout this Evergreen sales funnel, you're going to take them out of the sequence because, right, you don't need to send them all these sales.

Emails. If they've already purchased, you're going to tag them as somebody who's purchased the course. So they're a student of your course and then from there you're going to start your course on boarding e-mail. So they're still going to be getting emails for from you. They're just different type of emails. OK, so let's assume they haven't purchased yet. So the very next day after they, you know, sign up and watch your recorded webinar, you're going to send them the replay.

Link and then assuming they haven't purchased yet, you're going to continue to send out your sales emails. Now in these sales emails you can include like one that is speaking to objections that they may have. You could do like another one that's related to FAQ's. You can do another one where you're highlighting some customer testimonials now throughout here. Any links?

That you have that go to your sales page. You want to be monitoring these in your e-mail service provider. So if they've clicked on your sales page, you want to tag them in your e-mail service provider so you can see that they have clicked on your sales page. Or if they went to your card and they abandoned it, you want to make sure that you are, you know, identifying those people so you can go back to them.

At some point in the future, say, oh, I noticed that you clicked on my sales page. I just want to, you know, follow up with you to see if you had any questions or do you want to, do you want to send me a DM? You know, I'm more than happy to answer any questions that you have or would you like to get on a phone call or a zoom call to discuss more? So there's a lot of different things that you can do, even in an Evergreen sales funnel to still have that personal connection.

With people who are going through it and I will tell you I've done all of these strategies that I'm talking with you about today and they work especially for the higher price programs. And I don't generally have to do it for my low priced offers, but if you're selling a course that costs $1500 or $2000, sometimes you have to do a little bit more hand holding even in Evergreen sales funnels. OK, so.

That is some things to think about. Now. The other thing that I just want to mention here is on your cart close date. And remember, I've been preaching throughout this series that you still need to have a deadline even in an Evergreen sales funnel. So on your cart close date, you're going to send out an e-mail early in the morning.

You're going to send out another cart clothes type e-mail about five hours later. And then at night, on the same day that your cart is closing, like between maybe 6:00 and 8:00 PM, you're going to send out a one final reminder. There's been studies out here that you know you need to continue to tell people the cart is closing they're not going to see.

They're probably not going to see all the emails and they're definitely going to procrastinate. So we do this in live launches. You can you do it also in Evergreen sales funnels and you will find that the majority of your sales will come on your cart close date even in an Evergreen sales funnel. So there is something to be said for having a deadline now if you have any questions.

On how to set up your Evergreen sales funnel, you know, feel free to kind of deem me, I'm happy to go through and answer any questions that you have about the planner, where I love this planner. And we go into so much information about helping you set up an Evergreen sales funnel. If you just need somebody to kind of hold your hand and if you want another set of eyes on your business, on your funnel, on your offers, we can do this in our digital product.

Accelerator program. I love working one-on-one with people on their Evergreen sales funnels. It's like one of my favorite things to do. I will put the link for that program in our show notes here. If you have any questions about it, feel free to DM me. Or you can apply and set up a call and we'll chat about it in just to see if that program is right for you. Bye for now.