269: Are You Actually Using Claude — Or Just Scratching the Surface?
What happens when five digital entrepreneurs who've been deep in the AI trenches get together and stop holding anything back?
You get this conversation.
I joined Ruth Poundwhite, Monica Froese, Kate Kordsmeier, and Jodi Bourne — all members of our mastermind group, the Weird Hermits — for a roundtable that turned into one of those conversations that was just too good to keep to ourselves. We were talking about the shift that's been happening in all of our businesses: moving from ChatGPT to Claude.
And this isn't about switching tools. It's about workflows that have completely transformed how we work. Skills that are saving hours every single day. Results that, honestly, felt too good to be true — until we were literally texting each other at all hours saying "did you see what Claude just did for me?"
What You'll Hear in This Episode
How Claude's skills feature actually works — and why it beats custom GPTs for most entrepreneur use cases. Plus: how to stack multiple skills in a single conversation to go from email → blog post → community post without copying anything.
What Claude Cowork actually does, and the real tasks these entrepreneurs have completely handed off — including a full SEO audit on a 60-page client website done automatically, file organization across Google Drive, and calendar-Airtable syncing.
A 30-page branded workbook in two minutes. Two complete sales pages in HTML side-by-side for comparison. Speaker notes that sound exactly like the presenter. A fully-branded presentation deck built from a single content dump.
Two easy ways anyone can start building skills today — including Kate's deep research method for creating expert-level skills in areas where you're not the expert (Meta ads, anyone?).
Meet the Guests
Host of the Soulful Sales Podcast. Ruth helps low-capacity and neurodivergent business owners set up the systems and structures behind the scenes so they can sell and market without always being "on."
Free Gift: AI Support Team →Founder of Empowered Business (B2B) and Redefining Mom (B2C). Monica helps content creators build high-converting digital products with AI — and helps moms use AI in their everyday lives.
Free Gift: Empowered AI Collective™ →Kate helps coaches, course creators, and online business owners grow without social media — building high-profit, low-maintenance businesses powered by AI systems and smart automation.
Free Gift: Scale Smart with AI →Jodi helps vacation rental owners and property managers get more bookings by marketing proactively — so they're not dependent on OTA listing sites. She's also the one running the most mind-bending SEO workflows in the group.
Jodi's AI Services →Key Moments From the Conversation
Why Everyone Left (Or Is Leaving) ChatGPT
The through-line isn't about features — it's about how Claude makes you feel when you use it. Less sycophantic. Gets to the point. Asks clarifying questions upfront so the output is actually usable. Multiple participants mentioned ChatGPT started feeling like scrolling social media — always dangling the next thing in front of you — while Claude just does the work.
"When I am working on a marketing campaign with Claude, it asks me so many questions upfront that the response is actually legitimate and something I can actually execute on."
— Monica Froese, Empowered BusinessThe HTML Moment That Changed Everything
Destini describes the accidental discovery that started it all: asking Claude to generate two different sales page angles for a client audit — and it came back with two complete long-form HTML sales pages, side by side, ready to compare. That moment connected to HTML Pub, which connected to the realization that Claude could build entire email and landing page assets in code. The whole skill file system followed from there.
Monica's 30-Page Workbook in Two Minutes
After uploading a reference PDF and asking Claude to match the format — including brand-specific logos, footers, copyright language, and privacy policies for multiple sites — Monica now has a skill that produces fully-formatted branded workbooks from raw content in under two minutes. Something that previously required either paid designers or hours of her own time.
Jodi's SEO Audit Workflow
With Cowork in browser mode, Jodi walked Claude to a client's website, let it find the sitemap, crawl every page, extract H1/H2 tags, alt tags, and keywords — then return a full spreadsheet with improvement recommendations, keyword research, and a branded PDF deliverable for the client. A 60-page website. A 10-hour project. Done automatically.
Kate's Skill-Stacking and Deep Research Method
Kate shared two ways to build skills fast: do a task once, then ask Claude to turn the conversation into a repeatable workflow. Or use Claude's deep research tool to create expertise you don't have — research best practices, then save them as a skill. Her income report skill pulls from QuickBooks, formats a P&L, writes the blog post, and updates the Canva graphic — all from a single command.
Skills aren't just saved instructions. They're reusable building blocks that stack together in a single conversation — and Claude will suggest them when it thinks they're relevant, even if you didn't think to ask. That's the piece that's actually changing how people work.
Resources & Links
- 🎁 Ruth's Free Gift: AI Support Team
- 🎁 Monica's Free Gift: Empowered AI Collective™ (affiliate link)
- 🎁 Kate's Free Gift: Scale Smart with AI
- 🎁 Destini's Free Gift: Growth Bottleneck Quiz — Find out exactly where your business is leaking revenue
- 📬 Join Destini's Newsletter: signup.destinicopp.com
- 🎁 Jodi's Free Gift: AI Services
- 💬 The Claude Facebook Group Jodi mentioned: Join here
- 🛠️ Gamma App (presentation tool): Gamma App (affiliate link)
- 🤖 Claude.ai: claude.ai
Some links above are affiliate links, marked where applicable. I only recommend tools and communities I genuinely believe in.
Find Out Where Your Growth Is Stuck
The Creator Business Scorecard shows you exactly which stage of the Creator Growth Flywheel is holding your revenue back — and what to do about it.
Take the Free Scorecard →Frequently Asked Questions
Claude is consistently preferred for writing because it sounds more human and less formulaic. Unlike ChatGPT, Claude asks clarifying questions upfront, which leads to usable first-draft results. Claude also has a skills feature (reusable instruction sets that stack together) and Cowork (an agentic desktop tool that takes action on your computer) — both of which allow entrepreneurs to automate multi-step workflows that ChatGPT can't replicate reliably.
Claude skills are saved instruction sets that train Claude on specific tasks — like writing in your brand voice, producing branded documents, or running repeatable workflows. You can stack multiple skills in one conversation, and Claude will proactively suggest relevant skills you didn't think to ask for. Skills can be built by completing a task once and asking Claude to turn that session into a repeatable skill, or by using deep research to create expertise from scratch.
Claude Cowork is a desktop application that lets Claude take action on your computer — browsing websites, organizing files, connecting to apps like Google Drive, Airtable, and Gmail, and completing multi-step tasks without you actively guiding it. Entrepreneurs are using it to run SEO audits, sync data between tools, organize file systems, and schedule recurring tasks. You can also schedule Cowork to run tasks automatically.
Several of the entrepreneurs in this episode upgraded from the $20 plan to the $100 Max plan within a week of seriously using Claude, because the time savings were significant enough to justify it. Most also downgraded their ChatGPT plans in the same timeframe. Whether it's worth it depends on how much you're using skills and Cowork — the more you automate, the faster it pays for itself.
The easiest way: do a task once in Claude with all your normal feedback and adjustments, then ask it at the end to "turn this conversation into a repeatable skill." Claude will extract the instructions and save them. Another approach: ask Claude to do deep research on a topic (Meta ads best practices, email deliverability, etc.), then ask it to save that research as a skill — so you get expert-level results even on topics outside your expertise.
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THE CREATOR'S MBA SHOW — CLAUDE ROUNDTABLE
Are You Actually Using Claude — Or Just Scratching the Surface?
Guests: Ruth Poundwhite, Monica Froese, Kate Kordsmeier, Jodi Bourne, Destini Copp
[00:00:00] DESTINI (show intro)
Hi there and welcome back to the Creator's MBA Show. I'm Dr. Destini Copp, and today I'm bringing you something a little different — and I am very excited to share this.
A few weeks ago I joined an incredible roundtable discussion with Ruth Poundwhite, Monica Froese, Kate Kordsmeier, and Jodi Bourne. All of us are digital product entrepreneurs who've been very deep in the AI trenches, and we had one of those conversations that was just too good to keep to ourselves.
We were talking about the shift that's been happening in our businesses this year — specifically, moving from ChatGPT to Claude. And this isn't just about switching AI tools. This is about workflows that have completely transformed how we work, skills that are saving us hours every single day, and results that honestly feel too good to be true.
[00:01:00]
Here's the thing — we're in a mastermind group together called the Weird Hermits, and we've been sharing all of these discoveries with each other in real time. The excitement has been absolutely contagious. We're literally going back and forth in our Telegram thread, texting each other at all hours saying, "Did you see what Claude just did for me?"
In this conversation you're going to hear the real stuff — like how I accidentally discovered Claude could build two complete sales pages in HTML so I could compare different angles for a client audit, or how Kate stacks multiple skills in one conversation to turn an email into a blog post into a Skool community post without missing a beat, or how Monica created a skill that spits out 30-page branded workbooks in just two minutes, or how Jodi literally cried when Cowork wouldn't install on her Mac because she was reading about all the amazing things everybody else was doing.
[00:02:00]
We're not holding anything back — the differences we see between ChatGPT and Claude, why we made the switch, the learning curve, and the specific features that made us all say, "Wait — what just happened?" If you've been curious about Claude but haven't made the jump, or if you're using it but feel like you're barely scratching the surface, this conversation is going to show you exactly what's possible when you really lean into these tools.
Alright, let's jump right in.
INTRODUCTIONS
[00:03:00] RUTH
Hello everyone, and thank you for being part of this chat on the podcast. Very excited to have this conversation publicly because we've been talking about so much good stuff behind the scenes. Before we dive in, I just want everyone to introduce themselves quickly. Share a couple of sentences — who you are, what you do, and who you help. Let's start with Monica.
MONICA
Thanks for having us, Ruth. My name is Monica Froese and I run two different brands. One is a B2B brand called Empowered Business, where I help content creators build high-converting digital products — with the help of AI, hence why we're here. And then Redefining Mom is a B2C brand where I help moms leverage AI in their daily lives.
RUTH
Thank you. And next is Jodi.
JODI
I'm Jodi Bourne and I help vacation rental owners or property managers get more bookings and market their properties proactively so they're not depending on the OTA listing sites. That's what I do and I love it.
RUTH
Great, thanks. And next is Kate.
[00:04:00] KATE
Hi everybody. I'm Kate Kordsmeier. I help coaches, course creators, and online business owners grow without social media. My phrase lately has been "high-profit, low-maintenance businesses." I implement a lot of AI into that so you don't have to have a big team or be on all the time.
RUTH
Love that. And Destini.
DESTINI
Super excited to be here. My name is Destini Copp and I have two brands. One is HobbyScool — my B2C brand where we do online learning and virtual summits every single month in different types of hobbies. And then I have Creator's MBA, my B2B brand, where I help digital product entrepreneurs grow their business with consistent revenue using the Creator Growth Flywheel and AI.
[00:05:00] RUTH
And I am — just in case you don't know — Ruth Poundwhite. I support people to sell and market in their business without always being "on." I work with a lot of lower-capacity and neurodivergent business owners to set up those structures behind the scenes — we talk about it on the Soulful Sales Podcast all the time.
CHATGPT VS. CLAUDE: THE DIFFERENCES
RUTH
Alright, let's get started. We've all been on a journey with Claude recently. I know Claude has been around for a while, but for me it's definitely been a recent shift. There's a desire to get away from ChatGPT, but also just so much exciting new stuff coming out with Claude all the time — literally between the time of recording this and publishing this, they will probably have released new features. It's just wild at the moment.
[00:06:00]
For anyone who's been using ChatGPT and wants to move over, let's talk about the differences we see. Does anyone want to jump in?
RUTH
I'm happy to start. Obviously there's a lot of functionality Claude has that ChatGPT doesn't — and we'll talk about skills and Cowork and all of that. But I also just want to say: I've always known Claude as a better writer. It sounds more human. It's less formulaic and robotic.
[00:07:00]
I had been using it for writing tasks for a long time but pretty much had everything else on ChatGPT. And I knew ChatGPT was sycophantic — all AI is designed to be reassuring — but I didn't realize how much fluff was in every single response. So much blowing smoke. "That's the best question anybody could have ever asked!" And then paragraphs before it would just get to the point. With Claude — oh my gosh — it just gets to the point. It's still nice, but it's not so sycophantic.
[00:08:00]
And one of the most recent ChatGPT updates — I still notice it because I'm still using it as I move stuff across — it's giving me clickbait-style suggestions. At the end of every response it's like, "Oh, would you like a secret second suggestion that will totally blow this first one out of the water?" Why did you not just give me that? It's giving the worst of social media vibes. Claude is just not like that.
MONICA
Claude also asks questions upfront — I love that. One of my big frustrations with ChatGPT: even though it had the full history of my business and understood all my product lines, every time I came to it with a marketing problem its suggestions were outrageous.
[00:09:00]
Let's say I needed a cash flow injection. It would suggest these ridiculous programs I could just spin up and people would pay me 10 grand for — problem solved. And I'd be so annoyed. "If it was that easy to make 30 grand, ChatGPT, I wouldn't be asking you this!" When I work on a marketing campaign with Claude, it asks me so many questions upfront that the response is actually legitimate — something I can execute on. That's been a huge differentiator.
[00:10:00] RUTH
Yes, it has that nifty multiple-choice question thing. The answers it gives as a result are so much better. What finally got you all over the hump of switching?
DESTINI
When I first started using AI I had paid accounts on both Claude and ChatGPT. I was using both for a long time. I really honed in on ChatGPT because of custom GPTs — the ability to train them and sell them. There are 180 million people on the OpenAI platform, so there's a big market. So I went all in on that.
[00:11:00]
And just in the past month or two, everything came out with Claude and I realized how many improvements it had made since I'd last really used it. I went back and my world was blown. So many game changers. It has blown everything out of the water that I was doing on ChatGPT.
RUTH
I'll just add — custom GPTs and being able to share them publicly is definitely a strength of ChatGPT, and there's no direct equivalent in Claude at the moment. But they are shipping features constantly. When you move over, you do need to get used to the terminology.
[00:12:00]
In ChatGPT you have custom GPTs — trained on your knowledge and instructions, shareable with other people. In Claude you have Projects — great for ongoing work, similar to a custom GPT. You also have Skills — which are amazing, and we'll get into those. You can share skills with clients, you could even sell them. The limitation is that loads of people are already on ChatGPT, so they might find it easier to stay there versus installing a skill. But a lot does translate — and then Claude just blows ChatGPT out of the water.
[00:13:00]
Destini, you've been using both for a while. I've only really been on Claude this month — and it felt like a big move, but I'm so glad I did it. Would you all agree?
ALL
Definitely.
JODI
I've been using Claude almost exclusively for about a year now. I have multiple clients, my own business, and my husband's business — and I could not get ChatGPT to stop mixing up content across clients. Even with memory settings, I'd have to clean it out every day.
[00:14:00]
When I learned about Claude Projects — that's when I jumped on board. You can give it your instructions, your information, upload documents that stay consistent. That's why I switched a year ago. And the last month as more people have been jumping on, they've been building so fast. Yesterday we had three Cowork updates in one day.
RUTH
Anyone listening — we might be throwing around terms like skills, projects, Cowork — it's a lot to keep track of. We are playing with this stuff constantly and we still can't keep track of it all. No one can. The way to get to know it is just by playing — asking Claude, "How can you help me do these things I do regularly?" Just take it one step at a time.
WHAT WE'RE DOING IN CLAUDE
[00:16:00] RUTH
What is everyone doing in Claude right now? This is the part that's going to inspire you to actually make the jump.
DESTINI
I'm going to jump in — I want to tell a little story because I literally stumbled onto this by accident. I was doing an audit for one of my Creator's MBA Mastermind members. She has a membership and I was trying to help her figure out two different angles we could take on her sales page. I said to Claude, "Can you give me two different angles? Here's what we're trying to do, here are the issues."
[00:17:00]
And it literally built out two different long-form sales pages so I could see them side by side and do the comparison. I was just like — okay. Game changer. And it put it all in HTML.
Then HTMLPub came out — where you could just take that code and publish landing pages immediately. And I realized: I have HTML. What else can it do?
[00:18:00]
That's when I built skill files for blog posts — it publishes the HTML directly to my Squarespace site. I can put content into my emails instead of images. That HTML capability has made my life so much easier. And all of this happened in just the past few weeks.
RUTH
For anyone confused — you're literally just having Claude create the page, giving you the HTML code, and you're plugging it in. It's a fully designed page. Not like what ChatGPT was doing — which gave you a Word doc format that you still had to design yourself.
[00:19:00] DESTINI
Exactly. You have to see it — because once you see it build something in less than five minutes that looks like a better sales page than you could ever create — copy, design, fonts, branding, everything — that's when you go, "What is this witchcraft?"
MONICA
"What is this witchcraft" is the perfect phrase. Here's when it really clicked for me — the difference between a custom GPT and a skill. I create a lot of custom GPTs that I sell in my shop, and I deliver them with a consistently formatted instruction PDF.
[00:20:00]
I was working with Claude on a new GPT and put in one of my existing PDFs and said, "I need instructions laid out for this GPT, just like that." Claude read the PDF and said, "Would you like me to create the PDF for you with your branding?" I said yes — and it did. Then it said, "Would you now like this to be a skill, so every time you need to create this type of document, it will do it exactly like this?"
[00:21:00]
I thought — let's take this further. I'm constantly creating workbooks for my programs and workshops. They take forever to format. Now I have a skill for each side of my business with all the different logos, footers, copyright language, and privacy policies built in. I say, "I'm creating a branded doc for this program, here's the content" — and in two minutes I have a 30-page branded workbook. This could not have happened with ChatGPT.
JODI
Something I do a lot — I'm a website designer — I'll take a screenshot of a section of a website I like and say, "Can you design this part of my page like this?" And it looks at the screenshot and says, "Sure, Jodi, let me do that" — and boom, there it is.
[00:22:00]
Even in Leadpages — something relatively easy to use — rebuilding a full section would take hours. Claude does it instantly.
RUTH
Design and websites have never been my strong suit. I've always patched things together. And you were all sharing these pages in our group just as I had finished creating all my summit pages manually and I was like — man, this would have been perfect. Just give it a template and let it create 50 different pages for all the speakers.
================================================================================
SKILLS: HOW THEY WORK
================================================================================
[00:23:00] RUTH
And the key is skills, right? Skills basically save a set of instructions to Claude's memory — it's trained on them. In Monica's example, you have a conversation, Claude creates a skill from everything it learned including all the little tweaks — "Oh, that's not the right color for my brand, this is." I've been creating visual skills by just copying the HTML source from my website and Claude extracted all the colors and everything from that.
[00:24:00]
The results are amazing once you've trained it. And Jodi, I love that tip about screenshots of other websites.
KATE
And something we haven't talked about yet — you can stack skills inside the same conversation. In ChatGPT they released that feature at some point and it was always super buggy. Claude figured out how to do it right.
So I can say, "I need to write an email about X." It writes the email using my email copywriter skill. Then I say, "Turn it into a post for my Skool community." It pulls in the Skool post writer skill. Then I say, "Now turn it into a blog post." It pulls in the GEO writer skill. All in the same chat — no copy-pasting between conversations.
[00:25:00]
And Claude also writes and updates the skill for you. With ChatGPT, if you wanted to edit a custom GPT you had to go back in, open it, find the right spot. With Claude it's just, "Can we update that skill to now ask for this?" And it's done.
MONICA
And you don't even have to tell it to pull the skill — it knows. It'll ask you, "Do you want to use this skill?" And you're like, oh yeah, I should have thought of that myself.
[00:26:00] KATE
I have two easy ways to build a skill.
The first: do something for the first time in a chat. I write income reports every month — it's a multi-step process. I do it once in one chat, then I say, "Turn this conversation into a repeatable skill." Now next time Claude just says, "Okay Kate, I need X and Y from you" and it knows exactly how to format everything. It pulls my P&L skill for that section, then the blog writer skill, then the Canva skill — all for you.
[00:27:00]
I have a P&L skill that goes into my QuickBooks, pulls the P&L for the month, calculates profit my way — all connected. I just had to have one conversation and now it knows the whole process moving forward.
[00:28:00]
My second method: for things outside my expertise — like Meta ads copywriting — I use Claude's deep research tool. I'll say, "Do deep research on Andromeda and best practices for ads, creative copy, and graphics in 2026." It spends five to ten minutes researching, gives me a full report on best practices, and I say, "Great — turn this into a skill." Now I have an ad copywriter skill trained on all the current best practices, and I didn't have to know what they were.
[00:29:00] RUTH
And skills work really well for my brain — I get overwhelmed trying to remember all the things. With Claude, it just suggests skills or runs them automatically. "I need to create a workbook." And it's like, "Let me pull in your visual design skill, your voice skill" — I don't have to think of it. It just works.
COWORK: LETTING CLAUDE DO THE WORK
RUTH
So most of what we've been talking about happens in the chat. Claude also has a feature called Cowork — which I think has blown everyone's minds. It's a separate tab in the desktop app. It's more like having Claude do things for you — in your browser, or now directly in your apps.
[00:30:00]
One of the first things I did was have it update about 30 images in my Canva account. It just went into my browser and did it while I watched. I could have worked on something else entirely.
What is everyone using Cowork for?
JODI
Everything. When I first downloaded it, it didn't work for a few days and I think I literally cried. I was reading about all the amazing things everyone else was doing and I just couldn't get it working.
[00:31:00]
But once it was running — it organized all my files. Not just on my desktop, but it has access to my Google Drive. Found tons of duplicate images and content, organized them, renamed things so they're easier to find, tagged things. And the connectors are incredible — Gmail, Notion, Google Drive — it's all connected.
[00:32:00]
Here's one that blew my mind. I was doing SEO work for a client. I had Cowork go into the browser, find the sitemap, visit every page — it gave me a spreadsheet of H1 tags, H2 tags, alt tags, keywords used on the page, then told me what needed to improve. Did keyword research for the brand and said, "You're not using these keywords and these might be better." Then it generated a beautiful branded document I could hand to my client: "Here's the SEO research I did — want me to implement it?" And I already have the skills built for updating blogs and web pages with new SEO content.
[00:33:00]
That's probably a 10-hour project. She had a 60-page website.
KATE
The biggest thing that clicked for me with Claude — that I could never get with ChatGPT — was how to work agentically. The AI is doing the work for you. You're not guiding it along step by step. That's what Cowork clicked into for me.
Now I challenge myself: anything I have to do — do I actually have to be the one doing it?
[00:34:00]
Here's an example. I'm doing an event in my Skool community with live speakers. I have calendar placeholders but they don't have the Skool links or descriptions yet — all that information is in Airtable. My admin Natalie is going to create the events in Skool, but she can't see my calendar or Airtable. I needed a document that merged both.
I just explained the situation to Cowork — "This is in my calendar, this is in Airtable, I need a document I can hand to Natalie." It went to Airtable, figured out the right base on its own, pulled the data, looked at my calendar, matched everything up —
[00:35:00]
"Destini's speaking at noon — here's her topic from Airtable" — and put it all in a clean handoff document. It even said, "Once Natalie updates the document with the Skool links, let me know and I can go plug them into the calendar invites."
I would have done all of that manually before.
RUTH
So helpful. And one thing I've done — our Skool calendar doesn't sync from Google Calendar, so events have to be added manually and human error always creeps in. Now I have a recurring scheduled task — Cowork checks my Skool calendar and Google Calendar twice a month to make sure there are no discrepancies. Simple, but it removes the human error entirely.
[00:36:00]
What keeps coming up as a problem? Let Cowork handle it.
[00:37:00]
And this morning — I think it might be a new release — I have a morning briefing that Cowork does for me every day. In the past you had to have your computer on and awake for it to run. This morning I didn't open my laptop until 10 AM and everything was already done. No mistakes. So maybe they've figured out how to run scheduled tasks without the computer needing to be on.
RUTH
Have you all tried Dispatch? Basically you prompt Cowork from the Claude iPhone app to deploy a task on your desktop. If they've removed the requirement to have the computer on — you could be at the grocery store and just tell it from your phone.
[00:38:00]
I haven't tried it yet, but if the computer doesn't need to be on, that's a huge game changer.
JODI
I'm not letting my laptop sit on 24/7. And there's another issue — I have a desktop Mac and a MacBook Pro. All my Cowork scheduled tasks are on the laptop. You can't easily have them on both devices without creating duplicates.
[00:39:00]
Actually — I think there's a workaround. You create two separate folders, one for your desktop and one for your laptop, and you point each device's skills to a different folder. Any skill you want on your desktop you just duplicate and drop into the new folder.
RUTH
You're going to have to show us this on the Thursday call. In theory I understand, but every time I try it in practice, Cowork says it doesn't have that knowledge.
[00:40:00]
Honestly — I think they're going to fix this. It's such a pain point. So I'm just keeping my scheduled tasks on the laptop until it syncs automatically. I didn't even install Cowork on my iMac for that reason. If I'm going to do something in Cowork, I'm keeping it on one device for now.
LEARNING TOGETHER + GAMMA APP
[00:41:00] RUTH
And this is how we figure stuff out — in real time. None of us know how everything works, and everything is changing constantly. Having a group of people to learn alongside is so valuable. Destini, you're building pages. Monica's creating workbooks. Jodi's doing the SEO. Kate's got the morning briefing and the skill stacks. We all come together, share what we find, and build knowledge this way.
There's also a Claude Facebook group — it looks like it might be sponsored by Claude. It's really good for newbies. Jodi, you'll have to share that link.
DESTINI
Yes — please send that! And one more thing I want to share — another game changer from the past few weeks.
[00:42:00]
I had to create three presentations for events I was speaking at, in very limited time. I went to Claude and said, "I need to get all three done fast — here's what I'm talking about." We worked through the content and then I asked, "What tool can I use to turn this into a presentation quickly with my branding?"
It told me to try Gamma.
[00:43:00]
I used the Gamma app, fed it everything Claude gave me, and it built this presentation in literally a couple of minutes — speaker notes, fully branded, everything. I shared it in our chat and everyone was like, "Wait — what is this?" Gamma also does AI images, and I used it for our Eco-Creative Summit at HobbyScool. It created some really great images. I've had trouble finding an AI that could do quality event images — Gamma solved that.
[00:44:00] KATE
When Destini shared Gamma, I had two big presentations to do that weekend. Got the slide decks done in Gamma — blown away, same reaction.
But then the part that really got me: I spend a lot of time on speaker notes. My inflection, my phrasing — I always had to write that manually. Getting AI to really capture your voice is hard. So after the slides were done, I went to Claude with about a dozen of my trainings from the past year and said, "Capture the phrases I use, the stories I tell, everything." I asked it to create a skill from that, then asked it to write my speaker notes.
[00:45:00]
I presented one of them live yesterday. It was one of my best live presentations ever. I literally read those notes and it sounded just like me. I don't even know how we functioned before.
RUTH
We were exhausted and burnt out.
KATE
Now I'm exhausted from playing with Cowork at midnight going, "What else can it do?"
HOW TO ACTUALLY GET STARTED
[00:46:00] MONICA
People keep asking me — where are you learning this? The answer is: I'm in there playing. Watching YouTube videos helps, but it's really just getting in there and doing it. A lot of people think they need to learn it first and then try. No — you learn it by doing it. And having a group helps enormously. Someone goes, "Did you know it can build a sales page in five minutes? Here's how."
So get yourself a group, get a paid account — it will be the best $20 you ever spend. Just get in there and have fun.
[00:47:00]
ChatGPT was so integrated into my life that when it had a glitch and forgot me once, I genuinely didn't know what to do with myself. And I never upgraded off the $20 plan there. But most of us within a week of seriously using Claude went right to the $100 Max plan because of the time savings. I used to joke that ChatGPT at $20 a month saved me a full-time salary. The $100 Claude plan is saving me like five full-time salaries. Almost everything I used to pay for separately, Claude now does.
And it just goes to show how important it is to uplevel your skills in this era of AI.
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WRAP-UP
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[00:47:00] RUTH
Unfortunately, because of time, I'm going to have to wrap us up there. One thing we didn't get to — and maybe worth a follow-up — is how this is changing our offers. We're all thinking about how AI can enhance what we do for our clients and members.
For me personally, I'm still using custom GPTs and not getting rid of those, but I've downgraded my ChatGPT plan to around $8 a month — just enough to host the GPTs.
[00:48:00]
Skills are definitely something to consider adding to offers where it makes sense. We'll leave that for a future conversation.
As you can see, we're all playing with this, things are changing fast, and there is no keeping up with it all. If it can save you time and energy on something that costs you time and energy — that's a win. I hope you've found this helpful. I'll put everyone's links in the show notes.
Thank you all so much. You've all been amazing. And let's hope this is still relevant by the time it goes out — who knows what will have changed in 10 days!
ALL
Thank you!
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