Nobody warns you about this part. The client who files a dispute mid-VIP day. The employee who threatens to burn your business down. The customer who buys a domain name to smear you. In this roundtable recording, six founders from the Weird Hermits mastermind get honest about the messy side of running an online business — refund policies, difficult clients, payment plans that ghost you, and the mindset shifts that finally made it stop feeling so personal.

Every time I sit down with the Weird Hermits — my small peer mastermind of women entrepreneurs — I leave with more ideas than I can execute in a month. Our recent Claude roundtable was no exception. This is part two of a two-part series, and we went deep: the specific workflows we're building, how Claude skills actually work, and the real difference between Claude Chat, Cowork, and Code.

hat happens when five digital entrepreneurs who've been deep in the AI trenches stop holding anything back? You get this conversation. Ruth Poundwhite, Monica Froese, Kate Kordsmeier, Jodi Bourne, and Destini Copp share the real workflows, the specific Claude features, and the wild results that have been lighting up their Weird Hermits group chat at midnight.

You're getting glowing emails and enthusiastic DMs — but when you send a testimonial form link, crickets. The problem isn't the form. It's timing. In Episode 268 of the Creator's MBA Show, I break down the Hot Capture Method: a simple approach to collecting social proof in the moment, building a testimonial pipeline that runs automatically, and organizing your social proof by offer so you're never scrambling before a launch.

What if the next person to buy your product isn't a person at all? In this episode of the Creator's MBA Show, I share an AI-generated audio conversation breaking down new research from Columbia and Yale on how AI shopping agents choose products — and the 5-step audit every digital creator needs to do on their listings right now.

Most digital product creators are building a collection of offers. The ones who build businesses that last are doing something different — they're building around a framework. In this episode, I use Dave Ramsey's business model as a case study to show you exactly what that looks like, and walk you through four questions to find the framework you probably already have.