I run a $30K-a-month business on five hours a week. This show is how.
Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.
Systems you can run twice. Not one-off tactics.
I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.
The numbers behind the offers
What something made, what it cost, and what broke along the way.
AI workflows I actually use
The prompts, skills, and connectors running my marketing right now.
Hot seats with real numbers
Creators bring their list size, open rates, and revenue. We find the leak on air.
New? Start with these five. Then subscribe.
The episodes that walk you through predictable revenue, growth flywheels, and AI.
I Took My Whole Business Apart (Here's What AI Changed)
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How We Actually Use Claude to Run Our Businesses (With Real Workflows)
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Your Lead Magnet PDF Is Dead. Here's What's Replacing It
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Hot Seat: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
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Everyone Says Newsletters Are Saturated… But Are They?
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About 8,000 creators. 47% open rate. Sunday, Wednesday, Friday, and Saturday.
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Latest Podcast Episodes
Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.
277: Your Lead Magnet PDF Is Dead. Here's What's Replacing It
Your best PDF is sitting in a downloads folder right now, unread. In this episode I walk through two dozen creators who replaced the static download with interactive lead magnets. Custom GPTs, quizzes, calculators, even a plain Google Doc. Some are converting over 50%, and you can build the same thing.
276: The Best Decision I've Made in My Business (and It Wasn't a Course)
The best decision I've made in my business wasn't a course or a tool. It was a small room of people who get it. Here's what a curated peer mastermind changed, and why curation is the whole point.
275: I Took My Whole Business Apart (Here's What AI Changed)
I took my whole business apart this month and rebuilt it stage by stage with my own Creator Growth Flywheel. Here's what I kept, what I cut, and where I think AI is taking the market next.
274: MCPs in Claude: How 6 Founders Are Actually Automating Their Businesses
Most talk about AI automation stays theoretical. This roundtable doesn't. Six founders walk through the MCPs they have running in Claude right now, what each one replaced, and the workflows quietly saving them hundreds of hours. If you want your time back, take notes.
273: How Savannah Gilbo Cloned Herself With AI (And Got Her Calendar Back)
Savannah Gilbo's best launch ever almost broke her business. Instead of hiring a team, she built an AI clone. Here's exactly what we built and why it works.
272: Hot Seat: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
What do you do when your email list is engaged but won't buy? In this hot seat episode, I work through this exact problem with Allie from Allie Scraps — 13,000 subscribers, 40%+ open rates, and a list trained to expect freebies. We cover the Mini Magazine Method, the Teach & Pitch framework, sponsorships, memberships, and the AI system that writes your newsletter for you.
271: The Dark Side of Entrepreneurship: Difficult Clients & Refunds
Nobody warns you about this part. The client who files a dispute mid-VIP day. The employee who threatens to burn your business down. The customer who buys a domain name to smear you. In this roundtable recording, six founders from the Weird Hermits mastermind get honest about the messy side of running an online business — refund policies, difficult clients, payment plans that ghost you, and the mindset shifts that finally made it stop feeling so personal.
270: How We Actually Use Claude to Run Our Businesses (With Real Workflows)
Every time I sit down with the Weird Hermits — my small peer mastermind of women entrepreneurs — I leave with more ideas than I can execute in a month. Our recent Claude roundtable was no exception. This is part two of a two-part series, and we went deep: the specific workflows we're building, how Claude skills actually work, and the real difference between Claude Chat, Cowork, and Code.
269: Are You Actually Using Claude — Or Just Scratching the Surface?
hat happens when five digital entrepreneurs who've been deep in the AI trenches stop holding anything back? You get this conversation. Ruth Poundwhite, Monica Froese, Kate Kordsmeier, Jodi Bourne, and Destini Copp share the real workflows, the specific Claude features, and the wild results that have been lighting up their Weird Hermits group chat at midnight.
268: Capturing Testimonials: The Hot Capture Method
You're getting glowing emails and enthusiastic DMs — but when you send a testimonial form link, crickets. The problem isn't the form. It's timing. In Episode 268 of the Creator's MBA Show, I break down the Hot Capture Method: a simple approach to collecting social proof in the moment, building a testimonial pipeline that runs automatically, and organizing your social proof by offer so you're never scrambling before a launch.
267: The New Buyer You're Not Optimizing For (AI Agents, Product Listings & What the Research Says)
What if the next person to buy your product isn't a person at all? In this episode of the Creator's MBA Show, I share an AI-generated audio conversation breaking down new research from Columbia and Yale on how AI shopping agents choose products — and the 5-step audit every digital creator needs to do on their listings right now.
266: What Dave Ramsey's Business Model Taught Me About Selling Digital Products
Most digital product creators are building a collection of offers. The ones who build businesses that last are doing something different — they're building around a framework. In this episode, I use Dave Ramsey's business model as a case study to show you exactly what that looks like, and walk you through four questions to find the framework you probably already have.
Pick one episode. Then find your bottleneck.
The free scorecard tells you which stage of your business is slowing everything else down.

