220: How to Diagnose & Fix Your Funnel in One Hour
Why Your Funnel Isn’t Making Money—And How to Fix It Fast
I know the frustration—you’ve built the funnel, you’ve followed the steps, and yet, the sales just aren’t coming in.
It’s easy to think something is broken, or worse, that you need to start from scratch.
But let me tell you: your funnel probably isn’t broken. It just needs a few smart tweaks and the right kind of traffic to thrive.
In this episode of the Creator’s MBA Podcast, I’m walking you through the most common reasons why your funnel isn’t converting the way you expected—and exactly how to fix it.
From leaky opt-in pages and underperforming tripwires to nurture emails that fall flat, we’re covering all the places your funnel might be leaking money.
And we’ll also talk about the piece most people ignore: consistent, qualified traffic. You’ll leave this episode with clarity, confidence, and a roadmap for making your funnel profitable again.
What You’ll Learn:
Why your funnel isn’t converting—even if everything is “technically” set up
The specific benchmarks to watch for at each stage of your funnel
How to audit your opt-in and tripwire pages for conversion leaks
The biggest checkout page mistakes (and how to fix them fast)
How to nurture cold leads with email sequences that actually convert
Why low traffic—not your funnel—is often the real problem
How I’m helping creators inside the Digital Product Growth Lab fix funnels with Frankie, the Funnel Fixer
If you’ve ever felt like your funnel was a flop, this episode will shift your mindset and show you how a few small changes can lead to big wins. Don’t burn it all down—come learn how to optimize what you already have and finally turn your funnel into the revenue engine it’s meant to be.
👉 Listen now and join us in the Fix Your Funnel workshop to get hands-on help fixing your funnel.
Mentioned in this episode:
Pin this and save for later
Transcript:
[00:00:00] Welcome to the Creator's MBA podcast, your go-to resource for mastering the art and science of digital product entrepreneurship. I'm Dr. Destiny Copp, and I help business owners generate consistent revenue from their digital product business without being glued to their desk, constantly launching, or worrying about social media algorithms.
[00:00:55] Today’s episode addresses one of the biggest frustrations I hear from creators: "I’ve built the funnel, followed all the advice—so why isn’t it making money?"
[00:01:20] You’ve got the lead magnet, maybe a tripwire offer, and even an evergreen webinar. People are signing up, some are clicking—but sales are low or nonexistent. Cue the self-doubt: Is my offer off? Do I need to start over?
[00:01:45] Before you scrap your funnel, hear this: It’s likely not broken—it just needs a few smart fixes and better traffic. Too often, creators are following someone else’s funnel template. But a funnel isn’t a money machine—it’s a system that needs tuning, like a garden hose with a kink. A small fix can unlock the flow.
[00:02:30] Let’s look at the most common funnel leaks:
[00:02:35] First, your opt-in page. If fewer than 30% are opting in, your headline or promise might be too vague. It needs to solve a real, pressing problem.
[00:03:00] Next, your tripwire page. If your low-cost product converts under 3%, something’s off. You may need a stronger headline, more urgency, or better alignment with the lead magnet.
[00:03:30] Then there’s the checkout page. Too many form fields? No reminder of the value? No urgency? A clean checkout and smart order bump can double your revenue.
[00:04:00] And don’t forget the nurture sequence. If your emails are generic, too long, or lack a clear call to action, you’re losing momentum. These people already said yes—don’t let them forget why.
[00:04:35] Each of these areas offers the chance for a small but impactful fix.
[00:04:45] Now let’s talk about traffic. You can’t optimize a funnel that no one sees. If 100 people visit and 30 opt in, and 3% buy, that’s less than one sale. You need steady, qualified traffic to make your funnel feel like it’s working.
[00:05:20] That’s why, inside this month’s Digital Product Growth Lab workshop, we’re tackling both conversion and traffic. You’ll learn how to diagnose your funnel with tools like Frankie the Funnel Fixer (an AI assistant I created), our funnel benchmarks cheat sheet, and the funnel metrics tracker.
[00:06:00] We’re focusing on two funnels:
[00:06:05] 1. Tripwire Funnel – Starts with a lead magnet, then a low-cost product with potential upsells and order bumps, followed by a nurture sequence. Common leaks: weak tripwire headline, no urgency, or a complicated checkout.
[00:06:40] 2. Evergreen Webinar Funnel – Begins with a webinar opt-in, leads to a replay or video, and ends with an open/close cart and follow-up emails. Common leaks: low show-up rate, too much teaching vs. selling, and sales emails that don’t close.
[00:07:15] Both funnels can be incredibly effective—when dialed in.
[00:07:25] So if you’re nodding along thinking, "Destiny, this is me," I want you to join us inside the Digital Product Growth Lab for this month’s workshop: Fix Your Funnel with Frankie the Funnel Fixer. You’ll pinpoint where your funnel is underperforming, make one key improvement, and track your results in just seven days.
[00:08:10] Remember, your funnel doesn’t have to be perfect—it just needs to be profitable. Let’s fix what’s broken and amplify what’s working so your funnel finally makes the money it was built to make.
[00:08:40] Links to join are in the show notes. I hope to see you inside the Growth Lab. Bye for now!
[00:08:50] If you loved today’s episode, I’d be so grateful for a review on Apple Podcasts or your favorite platform. Thanks for listening!