In this behind-the-scenes post, I share how a long-term growth goal led to the launch of HobbyScool’s affiliate program—and how creative business owners can plug into it for consistent revenue. I walk through the full process, from mapping out our 2026 event calendar to building partnerships that make sense for everyone involved.

Want to catch up fast? We’ve rounded up the 5 most impactful Creator’s MBA podcast episodes — from monetizing your email list to building rinse-and-repeat revenue systems. These listener favorites will help you cut through the noise and refocus on what works.

Feeling burnt out from constant content creation? In this episode, I chat with Zach Spuckler about using Facebook ads to grow your email list on autopilot—without the burnout. Discover how a simple $15/day ad strategy can help you buy back your time and finally scale your business with ease.

“The way we teach online is evolving fast—and AI is driving the shift.”
In this episode, I sat down with Monica Froese to talk about why self-paced courses are no longer cutting it, how AI is transforming the digital product landscape, and what we’re both doing to future-proof our businesses. From GPT-powered tools to scalable support models, we cover it all. If you’re feeling behind, overwhelmed, or just ready for something new, this conversation will spark fresh ideas and renewed momentum.

Most entrepreneurs obsess over ROI—but what if the real game-changer is how you measure your return on time? In this episode, I’m sharing the rinse-and-repeat system I use to protect my time, grow my business, and create content that actually converts. If you're stuck in the busy loop, this one’s for you.

So many entrepreneurs are using AI to save time—but what if you could also use it to increase your income? In this episode, I’m diving into how you can add AI into your business in ways that aren’t just efficient—they’re profitable.

Whether you’re a course creator, coach, or membership site owner, AI can be more than just a behind-the-scenes tool. It can become a powerful part of what you sell. From AI-enhanced templates to custom GPTs and live workshops, I walk you through five actionable ways to make AI part of your offer stack—no tech expertise required.

If you’re treating your welcome email like a throwaway message—or worse, skipping it altogether—you’re missing one of the biggest opportunities to connect with your audience and improve email deliverability.

In this episode of the Creator’s MBA podcast, I’m diving into why your welcome email is hands down the most important email you’ll ever send. This isn’t about your product launch or weekly newsletter—this is about first impressions and setting the tone for everything that follows. I walk you through exactly what to include, what to avoid, and how to turn that first message into a powerful tool for building trust and engagement with your audience.

“Wait… you can have a membership without a community?” That simple question stopped me in my tracks—and inspired this episode. I’m pulling back the curtain on exactly how I run four active memberships (soon to be five!) with high-touch support and zero Facebook groups, Circle communities, or endless chats. If the idea of being available 24/7 drains you, this episode will show you another way.

If you’ve ever wondered how to turn your free content into real income, you’re not alone—and I’m breaking it all down in this episode.

 This week on the Creator’s MBA podcast, I’m answering a powerful question from one of my members: “How do I know what my audience will actually pay for?” If you've been giving away your knowledge for free and you're ready to shift into a for-profit digital product business, this one’s for you. I share the mindset shift that made a huge difference in my business and the practical strategies you can start using right away.

AI Isn’t Replacing Course Creators—It’s Redefining Our Role

I’ve been hearing it a lot lately: “What does AI mean for my digital product business?” If you’ve been feeling frozen in fear about AI’s impact on the course and membership industry, you’re not alone—and this episode is for you.

Today, I’m opening up about how I’ve personally shifted my business to not just adapt to AI but thrive alongside it. I walk through the big changes I’ve made, like moving from static courses to dynamic memberships, and why I believe “access” and “implementation” are the keys to staying relevant in an AI-enhanced world.

I’ll also share the specific strategies I’ve built into my offers—from live monthly workshops to AI-powered tools inside my memberships—to keep content fresh, focused, and hyper-supportive for my students.

AI is changing everything—and fast. If you’ve been feeling overwhelmed or unsure about how to keep up, you’re not alone. That’s exactly why I gathered some of my favorite business friends for a candid panel discussion on how we’re really using AI in our businesses right now. From building custom GPTs and pricing them, to ethical concerns, legal tips, and personal use cases, we covered it all. Whether you’re just starting out or knee-deep in AI experimentation, this conversation will inspire you to take the next right step—without the overwhelm.

f you're growing your audience solely on platforms like Instagram, TikTok, or Etsy, you're building on borrowed time—and borrowed land.

In this episode of the Creator’s MBA, I chat with Abby Heheman, Global Marketing Director at GetResponse, about the critical difference between owned and rented platforms. We dive into why relying solely on social media or marketplaces puts your business at risk—and how to take back control by building an email list and owning your digital assets.

Abby shares smart strategies for turning casual followers into loyal subscribers and long-term customers. Whether you're a coach, course creator, or digital product seller, this is a conversation you don’t want to miss.

You don’t need a new funnel—you need the right fix. In this episode, I’m walking you through the real reasons your funnel isn’t converting and the simple, strategic tweaks that can turn it into a revenue machine. Whether it’s your opt-in, tripwire, or email sequence, we’ll identify where it’s leaking money—and how to fuel it with traffic that actually converts.

’ve seen so many digital product creators get excited about launching a paid newsletter—only to be disappointed when it doesn’t gain traction. The reason? They’re offering more content instead of something different. In this episode, I’m pulling back the curtain on why most paid newsletters fail—and what you can do to avoid the same fate.

If you're constantly chasing the next strategy, launch, or platform—and still not seeing predictable results—this episode is for you.

In this week's Creator’s MBA podcast, I’m pulling back the curtain on the rinse and repeat business model I use to create clarity, focus, and consistent revenue across both of my brands. This system drives everything: my content, my webinars, my membership offers, and even my rest time. If you’re craving a business that runs more like clockwork and less like chaos, tune in.

If you’ve ever wondered how successful creators actually make money—and what revenue streams are really worth pursuing—this episode is for you.

This week on Creator’s MBA, I’m taking you behind the scenes of both of my brands—HobbyScool and DestiniCopp.com—and walking you through the exact business models and revenue streams I use today,