Most business advice sounds great—until you're the one making the call. In this episode of the Creator’s MBA, I explore why real growth happens not by copying others, but by studying how decisions actually get made. If you've ever felt stuck choosing between multiple good options, this one’s for you.

We’re all used to seeing polished case studies and perfect outcomes. But what if the real learning happens while the decision is still unfolding? In this post, I’m sharing why I’m building the $1 million HobbyScool experiment in public—and why documenting decisions in real-time is far more powerful than waiting for results.

Feeling overwhelmed by data but still unsure where to focus in your business? In this post, I break down the only weekly numbers I check as a Creator CEO—and why they’re all you really need. Learn how to lead your business with clarity, not guesswork.

You don’t need a new funnel—you need the right fix. In this episode, I’m walking you through the real reasons your funnel isn’t converting and the simple, strategic tweaks that can turn it into a revenue machine. Whether it’s your opt-in, tripwire, or email sequence, we’ll identify where it’s leaking money—and how to fuel it with traffic that actually converts.