218: The Rinse and Repeat Business Model That Made My Revenue Predictable
Feeling scattered with your digital product business?
If you're constantly chasing the next strategy, launch, or platform—and still not seeing predictable results—this episode is for you.
In this week's Creator’s MBA podcast, I’m pulling back the curtain on the rinse and repeat business model I use to create clarity, focus, and consistent revenue across both of my brands. This system drives everything: my content, my webinars, my membership offers, and even my rest time. If you’re craving a business that runs more like clockwork and less like chaos, tune in.
What You’ll Learn:
How I use a rinse and repeat calendar to simplify my entire business
What my B2C and B2B revenue systems look like behind the scenes
The biggest marketing driver most creators overlook
Why I ditched evergreen funnels (and what’s actually converting)
How I use live webinars monthly to consistently enroll new members
What tools and tactics I’ve removed to focus on what works
How to build your own rinse and repeat model from scratch
Whether you’re just starting or looking to scale more sustainably, this episode will give you a fresh perspective on how to streamline for success. Give it a listen—and start sketching out your own rinse and repeat model today.
👉 Listen to “The Rinse and Repeat Business Model That Made My Revenue Predictable” now.
Mentioned in this episode:
Episode Highlights:
[00:02:00] Why having a rinse and repeat calendar gives you clarity and predictability
[00:03:00] How I use virtual summits and VIP funnels to generate revenue for Hobby School
[00:05:00] What’s working right now in my HobbyScool marketing strategy
[00:07:00] How I monetize my personal brand through memberships, tripwires, and coaching
[00:10:00] Why live webinars outperform every other conversion strategy I’ve tried
Behind the Scenes of a Rinse and Repeat Business Model That Drives Consistent Revenue
In this episode of the Creator’s MBA podcast, Dr. Destini Copp pulls back the curtain on her rinse and repeat business model—a streamlined system that brings in reliable, predictable revenue across both her B2C brand, HobbyScool, and her personal brand, DestiniCopp.com. Designed to eliminate overwhelm and amplify focus, this model simplifies content creation, promotions, and product delivery in a way that feels sustainable and scalable.
Listeners get a transparent look at how Destini structures her year using a promotional calendar that informs everything from virtual summits and email newsletters to live webinars and ad campaigns. She shares what’s working now, what she’s intentionally phased out, and how you can begin building your own rinse and repeat system to grow your digital product business with confidence and clarity.
The Power of a Predictable Promotional Calendar
At the heart of Destini's rinse and repeat system is a strategic promotional calendar that dictates her content, launches, and membership engagement. This structure isn't just for organization—it gives her clarity, simplifies decision-making, and helps her stay focused on revenue-generating activities. Knowing exactly what she’ll promote and when allows her to better allocate time and energy, while confidently saying “no” to distractions that don’t align with her core business goals.
This calendar drives her weekly email newsletters, social content, and webinar planning, offering a rhythm to her business that’s both sustainable and scalable. The end result? Predictable income and a business that runs like clockwork.
HobbyScool: Summits, Shops, and Smart Funnels
In her B2C brand, HobbyScool, Destini runs up to five virtual summits per year—each designed not just to deliver value but also to generate revenue through VIP pass funnels, order bumps, and upsells. These summits naturally lead into her two flagship memberships: Craft and Create Club and the Part-Time Passion Club.
She’s also developed a digital product store on Shopify that adds consistent weekly income. Strategic flash sales, gift card incentives, and bundles help drive upgrades and boost engagement, all powered by a system that’s been refined through testing and data-driven decisions.
Personal Brand: Memberships, Tripwires, and Live Conversions
On the B2B side, Destini’s rinse and repeat strategy shines through a trio of offerings: the Newsletter Profit Club, the Digital Product Growth Lab, and the Hello Content shop. She’s intentionally streamlined her services, cutting out one-on-one consulting to focus solely on scalable products and memberships.
Traffic flows from lead magnets into tripwire funnels and ends in high-converting webinars. In fact, Destini shares that live webinars have outperformed every other conversion method she’s tried—including evergreen funnels and nurture sequences—solidifying their place as a monthly priority in her business.
Why Live Webinars Still Reign Supreme
Despite experimenting with many modern marketing methods, Destini emphasizes one standout performer: live webinars. These monthly sessions—held for each membership—deliver immense value while giving her a chance to connect directly with potential buyers and present her offers in a personal, impactful way.
Unlike evergreen funnels that might convert over time, webinars generate immediate results and allow for live interaction. That energy translates into higher conversion rates and a deeper connection with her audience.
How to Build Your Own Rinse and Repeat System
For entrepreneurs feeling scattered or overwhelmed, Destini offers a clear challenge: map out your own rinse and repeat model. Ask yourself what’s working, what’s not aligned with your goals, and what repeatable systems you can implement.
Start with these core elements:
A weekly newsletter to nurture your audience
A steady lead generation system (like Facebook/Instagram ads or SEO)
A monthly live workshop or webinar that sells your core offer
With these simple but powerful pieces in place, you can start building a digital product business that’s not only profitable but sustainable.
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Transcript:
00:00:00] Welcome to the Creator's MBA podcast, your go-to resource for mastering the art and science of digital product entrepreneurship. My name is Dr. Destini Copp and I help business owners generate consistent revenue from their digital product business without the need to be glued to their desk. Constantly live, launching or worrying about the social media algorithms.
I hope you enjoy our episode today.
Hi there, Destini here, and welcome back to the Creator's MBA podcast. And if you caught last week's episode, you already know that I walked you through exactly how I was making money in my digital product business, but there was one part. I didn't go deep enough on. And so today that's what we're
[00:01:00] gonna be diving into, and in this episode I want to take you behind the scenes of what I call my rinse and repeat.
Business model, and this is what I would describe as a system that allows me to predict my revenue, simplify my promotions, and focus on what is actually working in my business. Now, this is the model that I follow across both of my brands, so HobbyScool and then my personal brand, my DestiniCopp.com brand, and I'm gonna walk you through all of those details today.
So you may be asking Destini, what do you mean when you say rinse and repeat? And it's very simple. I have a very set promotional calendar that drives everything in my business, and this gives me so much clarity. It
[00:02:00] drives my content creation, my membership content, my launches, and even my newsletter topics.
I am very selective about what I say yes to, not because the things that they're sending to me aren't good opportunities because they absolutely are, but because I know that they're going to take me off track from my core business model, and that calendar that I have gives me clarity.
Direction. But I would say most importantly, this predictable income because I can pretty much tell you right now how much money I'm going to make between now of the time of this podcast recording and the end of the year. And I would say that that is the power of a rinse and repeat business. So let me go
[00:03:00] into some of the details here, and I'm gonna start.
With HobbyScool, which is my B2C brand, and in this brand I run five online learning virtual summits a year. In the past, I've done more. This year we pulled back a little, and next year I am even thinking about moving it to four just because we've gotten a really good sense on what's working, what's driving revenue.
How we can use these virtual summits to build our memberships, and I think we've really honed in on the best ones for us. So from each summit. We are generating revenue through a VIP pass funnel, and generally what that's going to include is like one order bump and then I'll have two or three upsells in there.
We also promote our memberships directly in that funnel. So for
[00:04:00] example, during the Monetize Your Craft Summit. The other thing that I'm gonna do for that, we're doing an Evergreen one of those in June. I'm going to do a live webinar that also leads directly into my part-time passion club.
HobbyScool. I currently have two memberships. We have the Craft and Create Club, which is just for anybody who is interested in a wide variety of hobbies and crafting and creating things. And then I have the Part-Time Passion Club, which is set up for anybody who's interested in monetizing. Hobby. And I'm also working on a third one, which I'm super excited about for HobbyScool, and I cannot wait to get that one launched.
And then the other way that we make money in HobbyScool is our HobbyScool shop. So that's our digital product. Shopify store. And that also brings in rev revenue on a weekly basis. So
[00:05:00] sometimes I run regular flash sales or offer bundles or sometimes gift cards to encourage, annual or lifetime upgrades to our memberships.
So one of the things that I did recently that was a really, really big hit is I offered a flash sale and gave everybody who signed up for the Craft and Create club. On the annual or the lifetime. Plan, I gave them a $70 gift card to the HobbyScool Shop.
So on the marketing side, in this plan, so I've talked a little bit about how I making money there, but let's talk about the marketing side. So here. The rinse and replete. Obviously we do the weekly email newsletter that is non-negotiable. That goes out every single Sunday. I am doing Facebook and Instagram ads.
I would say that is definitely helping us, continuing to increase our [00:06:00] or grow our email list and getting people into our memberships on a regular basis. The other thing that we do and how we grow this brand is obviously the collaborations that we're doing with the speakers through the summit.
We're also doing some, I would describe it as a light blogging and podcasting, and we also use Pinterest there for kind of that long-term SEO type content. Occasionally I do affiliate promos and sponsorships. But I would say that that's definitely a smaller revenue stream for HobbyScool.
And this model that we have set up here runs like clockwork, and I've tested it enough to know what works for us and what doesn't. So that's that. Now let me move on to my personal brand. So when I'm talking about my personal brand, I'm talking about my DestiniCopp.com website for my newsletter.
For my newsletter and my podcast, it is under
[00:07:00] Creators MBA, and here's what I offer in this particular brand. I have two memberships here. We have our newsletter, profit Club, and the Digital Product Growth lab. I love both of those memberships and they are very, very powerful to help digital product creators make that consistent.
Digital product revenue. I also have my HelloContent shop where we have lots of templates and digital tools there. I also run Tripwire Funnels, so lead magnet to a tripwire course that we have. It might be like our course in a box program or our Funnel cure program, and then we might sell 'em, you know, the memberships on the back end of that.
The other thing that I do here is I offer. VIP Voxer coaching on Wednesday. So this is mostly for members who want the extra support and they can upgrade and do that. Now I have basically cut
[00:08:00] out all done for you and done with you type services. So in the past I used to be a Facebook ads consultant.
I've also like built funnels for people and that sort of thing. I don't do any of that. So if it's not inside one of our memberships, I don't offer it. Now we have done some, like done with you type stuff in our membership, like we did the, get it done week for basically doing all of your launch material in January in the digital product growth labs.
So I do things like that, but it's inside of the membership. All of the traffic here too is I would say kind of a rinse and repeat. So I have paid ads that are going, I do occasional collaborations. Obviously, we have a pretty good organic content set up with the Creator’s MBA.
I also do Pinterest here, and then we have our automated kind of tripwire type funnels. And I would say that just like HobbyScool, my email
[00:09:00] newsletter is a weekly priority here. Everything else is built around that, and I have a really, really predictable rhythm here. The other thing that I just wanted to mention here is one thing that I have learned this year is nothing converts better than a live webinar.
And I'll be honest, I have definitely resisted this. I have tried. Evergreen funnels, low ticket trip wires, lead magnets with nurture sequences, and yes, I would say they're all working to an extent, but none of them have worked as well as my live webinars and nothing has driven conversions like a live high value webinar where I personally show up and teach
you know, make the offer into my membership then, so starting now, we're moving into June. Right now, what I'm gonna be doing and committing to is running one live webinar every
[00:10:00] single month for each of my B2B memberships, so that for the Part-Time Passion Club that I'm doing in HobbyScool, for the digital product growth lab and for the newsletter.
Profit club. So I'm gonna be doing these monthly between now and December, with one exception being July. So that's my rest month. That's kind of my summer month. And it is, it's definitely built into my ranse and repeat calendar on purpose, but I'm gonna be doing those live. Monthly webinars for each of those particular memberships.
So let's talk about why this works and what you can still for your own business. And I would say that the reason why my model works so well is because it's built for simplicity, scalability, and sustainability, right?
It's something I can do over and over and over again. It's definitely rinse and repeats, and it's not about launching new things every month or
[00:11:00] chasing every trend that's out there. It's really about getting clear on what you offer. When you're gonna promote it and how your leads kind of flow into those offers.
So all of the lead magnets that I have for my various memberships, they very naturally kind of lead into that. So when I'm ready to do the live webinar, I have the right people who are gonna be interested in coming to it. And I would say that, you know, for me personally too, I have removed so many distractions.
So if it's not on my promo calendar, if it's not one of the offers that I'm going to be promoting, I really, you know, I don't pay much attention to, and I definitely don't spend my time on it. So if you are feeling overwhelmed, if you're feeling scattered and not, and you don't know what to do, here's what I would suggest to you.
I would say
[00:12:00] get a piece pen and piece of paper and kind of map out your own rinse and repeat model and ask yourself what's working right now in my business. Where am I chasing tactics that don't align with my business goals? And if I had to simplify down to three to five repeatable things, what would they be?
So when you're thinking about those three to five repeatable things, some things to think about might be. How am I gonna get people into my signature offer? 'cause that's your big money maker. So that's very, very important. One of the most important things you can do. How will I find people and lead them into my signature offer?
So kind of your lead gen, and then
[00:13:00] how will I nurture them? So I would say if I were kind of just starting out and setting up this business model what I would focus on is a weekly newsletter. So when people come into your world. You are nurturing them on a regular basis. You're letting them know about what events you have coming up, whether it's a live webinar, or you have this new lead magnet, or you have this new podcast episode.
You know, how are you going to be nurturing them? So a weekly newsletter have a steady legion system. Whatever that might be. I know a lot of my clients, they're doing like YouTube content and getting people on their email lists or YouTube. Some of them have very, very strong Pinterest accounts where they're leading people, getting people on their email list.
What I have found works the best for me. Is, you know, very, very simple. Facebook and Instagram ads with the lead
[00:14:00] form that is working very well for me to kind of grow my email list. Obviously I'm still doing class and I'm doing other things, but if I had to pick one for me, that's what it would be.
And then I would do a live. At least probably monthly. I used to say quarterly, but now I'm getting to the point. I think it almost needs to be monthly. If you want that kind of consistent revenue coming in, doing one live workshop, like literally one live workshop every month where the only thing you're doing is taking the workshop that you did the previous month.
And you're doing it live and you're teaching it live, and I would do that over and over and over again. I have done so many live webinars this year for my memberships. It is becoming super easy for me to sit down, do the teaching, do the pitch.
I don't have to recreate everything every single time. It's already
[00:15:00] there, like I've already done it. I might make some tweaks here and there. I definitely have learned some things along the way, but it is a rinse and repeat model. And I would say if you do those three repeatable things in your business.
You are gonna be successful. Now you've gotta have the right offer. And there's a lot of other things that go into that. But once you start doing that, you're gonna learn so much. You're gonna learn so much. Okay, so there you go. I'd love to hear from you and. I'd love to hear your questions about what your rinse and repeat model would look like.
Respond to any of my emails, shoot me a dm and until next time, stay focused. But most importantly, stay simple in your business and keep rinsing and repeating. Bye for now.
Thanks for listening all the way to the end. I hope you enjoyed this episode today. If you love the show, I'd appreciate a review on
[00:16:00] Apple Podcast or your favorite podcast platform. Have a great rest of your day and bye for now.