I run a $30K-a-month business on five hours a week. This show is how.
Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.
Systems you can run twice. Not one-off tactics.
I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.
The numbers behind the offers
What something made, what it cost, and what broke along the way.
AI workflows I actually use
The prompts, skills, and connectors running my marketing right now.
Hot seats with real numbers
Creators bring their list size, open rates, and revenue. We find the leak on air.
New? Start with these five. Then subscribe.
The episodes that walk you through predictable revenue, growth flywheels, and AI.
I Took My Whole Business Apart (Here's What AI Changed)
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Your Lead Magnet PDF Is Dead. Here's What's Replacing It
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Hot Seat: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
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How We Actually Use Claude to Run Our Businesses (With Real Workflows)
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Everyone Says Newsletters Are Saturated… But Are They?
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Prefer to read it? Four issues a week.
About 8,000 creators. 47% open rate. Sunday, Wednesday, Friday, and Saturday.
Get in front of this audience. Or get on the mic.
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- Live audience plus the replay
Latest Podcast Episodes
Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.
272: Hot Seat: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
What do you do when your email list is engaged but won't buy? In this hot seat episode, I work through this exact problem with Allie from Allie Scraps — 13,000 subscribers, 40%+ open rates, and a list trained to expect freebies. We cover the Mini Magazine Method, the Teach & Pitch framework, sponsorships, memberships, and the AI system that writes your newsletter for you.
265: Everyone Says Newsletters Are Saturated…But Are They?
Are newsletters really saturated, or is there still opportunity for creators and entrepreneurs?
In this episode of the Creator’s MBA Podcast, Dr. Destini Copp hosts a roundtable with six newsletter creators who share their insights on growing email lists, monetizing newsletters, and what the future of email marketing may look like. From audience growth strategies to subscription models and creator-led media, this conversation explores how newsletters are evolving in today’s digital landscape.
264: 5 Big Lessons About AI, Newsletters, and Digital Business from the New Media Summit
If you’ve ever wondered whether newsletters still matter in an AI-driven world, the answer is yes—more than ever. After attending the New Media Summit in Austin, we unpack the biggest insights about AI tools, newsletter monetization, paid advertising, and why owned media is becoming one of the most valuable assets for digital entrepreneurs.
254: Why Your Newsletter Isn’t Making Money (And How to Fix It)
In 2026, newsletters aren’t dying—they’re evolving. This post breaks down why your emails may not be working and how to shift to a system that drives revenue, not just engagement.
236: $1M Experiment I’m Running in Public
I’m pulling back the curtain on a real-time experiment to scale HobbyScool into a million-dollar brand I can sell—and I’m sharing everything on Substack. No filters. No polished case studies. Just the messy, honest journey of building in public.
218: The Rinse and Repeat Business Model That Made My Revenue Predictable
If you're constantly chasing the next strategy, launch, or platform—and still not seeing predictable results—this episode is for you.
In this week's Creator’s MBA podcast, I’m pulling back the curtain on the rinse and repeat business model I use to create clarity, focus, and consistent revenue across both of my brands. This system drives everything: my content, my webinars, my membership offers, and even my rest time. If you’re craving a business that runs more like clockwork and less like chaos, tune in.
217: Behind the Revenue: How I Actually Make Money in My Digital Product Business
If you’ve ever wondered how successful creators actually make money—and what revenue streams are really worth pursuing—this episode is for you.
This week on Creator’s MBA, I’m taking you behind the scenes of both of my brands—HobbyScool and DestiniCopp.com—and walking you through the exact business models and revenue streams I use today,
Pick one episode. Then find your bottleneck.
The free scorecard tells you which stage of your business is slowing everything else down.