The Creator's MBA Show

I run a $30K-a-month business on five hours a week. This show is how.

Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.

270+Episodes
$30KMonthly, HobbyScool
20,000+Creators served
The Creator's MBA Show with Dr. Destini Copp
The show

Systems you can run twice. Not one-off tactics.

I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.

I

The numbers behind the offers

What something made, what it cost, and what broke along the way.

II

AI workflows I actually use

The prompts, skills, and connectors running my marketing right now.

III

Hot seats with real numbers

Creators bring their list size, open rates, and revenue. We find the leak on air.

Free

Prefer to read it? Four issues a week.

About 8,000 creators. 47% open rate. Sunday, Wednesday, Friday, and Saturday.

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Two other ways in

Get in front of this audience. Or get on the mic.

Sponsorship

Sponsor the newsletter

  • Sole sponsor, weekday issue — $300
  • Featured event, Saturday issue — $97
  • Featured listing in The Lineup — $37
Right if you sell a tool, platform, or event digital product creators would use.
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Speaking

Speak at a Creator's MBA event

  • 12 events a year across both brands
  • Summits, panels, and workshops
  • Live audience plus the replay
Right if you teach something my audience is already trying to figure out.
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Latest Podcast Episodes

Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.

Podcast Destini Copp Podcast Destini Copp

264: 5 Big Lessons About AI, Newsletters, and Digital Business from the New Media Summit

If you’ve ever wondered whether newsletters still matter in an AI-driven world, the answer is yes—more than ever. After attending the New Media Summit in Austin, we unpack the biggest insights about AI tools, newsletter monetization, paid advertising, and why owned media is becoming one of the most valuable assets for digital entrepreneurs.

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Podcast Destini Copp Podcast Destini Copp

263: Where AI Clones Fit — and Where They Don’t

AI clones are powerful—but they’re not a fit for every business. In this post, I break down the difference between judgment and creation, what makes an AI clone effective, and how to know if your expertise is truly ready to be cloned. Plus, I share who my AI Clone Implementation Lab is for (and who it’s not).

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Podcast Destini Copp Podcast Destini Copp

262: How Experts Are Using AI Clones Without Losing Control of Their IP

Worried that an AI clone might dilute your expertise or give away your paid content? You’re not alone. In this post, I share how experienced creators are building AI clones that stay true to their frameworks—by setting clear limits, testing rigorously, and keeping teaching and judgment separate. If you're AI-curious but IP-cautious, this is your starting point.

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Podcast Destini Copp Podcast Destini Copp

260: Why Courses Aren’t Supporting Implementation Anymore

Even great courses can leave students stuck—not because your content is weak, but because your delivery model isn't built for real-world implementation. In this post, I unpack why traditional course models are struggling more than ever, what learners actually need, and how expert creators are adapting with scalable, judgment-based support.

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Podcast Destini Copp Podcast Destini Copp

259: What an AI Clone Actually Is

Most people think an AI clone is just a chatbot in disguise. In this post, I explain what an AI clone really is—and how it applies your expert thinking to help clients make better decisions without you needing to be in the room. If you're curious whether your business is ready for a clone, start here.

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Podcast Destini Copp Podcast Destini Copp

239: How to Clone Yourself with AI and Get 40+ Hours Back Each Month

What if you could scale your business, serve your clients, and create consistent content—without doing it all yourself? Brittany Long shares how AI cloning helped her reclaim 40+ hours a month and build a sustainable, scalable business model using video, voice, and written clones. If you're ready to automate with heart, this is the episode for you.

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Podcast Destini Copp Podcast Destini Copp

223: The Future of Courses: What AI Means for Digital Product Creators

AI Isn’t Replacing Course Creators—It’s Redefining Our Role

I’ve been hearing it a lot lately: “What does AI mean for my digital product business?” If you’ve been feeling frozen in fear about AI’s impact on the course and membership industry, you’re not alone—and this episode is for you.

Today, I’m opening up about how I’ve personally shifted my business to not just adapt to AI but thrive alongside it. I walk through the big changes I’ve made, like moving from static courses to dynamic memberships, and why I believe “access” and “implementation” are the keys to staying relevant in an AI-enhanced world.

I’ll also share the specific strategies I’ve built into my offers—from live monthly workshops to AI-powered tools inside my memberships—to keep content fresh, focused, and hyper-supportive for my students.

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Before you go

Pick one episode. Then find your bottleneck.

The free scorecard tells you which stage of your business is slowing everything else down.