I run a $30K-a-month business on five hours a week. This show is how.
Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.
Systems you can run twice. Not one-off tactics.
I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.
The numbers behind the offers
What something made, what it cost, and what broke along the way.
AI workflows I actually use
The prompts, skills, and connectors running my marketing right now.
Hot seats with real numbers
Creators bring their list size, open rates, and revenue. We find the leak on air.
New? Start with these five. Then subscribe.
The episodes that walk you through predictable revenue, growth flywheels, and AI.
I Took My Whole Business Apart (Here's What AI Changed)
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How We Actually Use Claude to Run Our Businesses (With Real Workflows)
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Your Lead Magnet PDF Is Dead. Here's What's Replacing It
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Hot Seat: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
Listen →
Everyone Says Newsletters Are Saturated… But Are They?
Listen →
Prefer to read it? Four issues a week.
About 8,000 creators. 47% open rate. Sunday, Wednesday, Friday, and Saturday.
Get in front of this audience. Or get on the mic.
Sponsor the newsletter
- Sole sponsor, weekday issue — $300
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Speak at a Creator's MBA event
- 12 events a year across both brands
- Summits, panels, and workshops
- Live audience plus the replay
Latest Podcast Episodes
Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.
115: The Ethical Evergreen Sales Funnel: How to Build an Automated Sales Funnel that Aligns with Your Values
Have you ever wondered, how do you create urgency in evergreen sales funnels?
We know that having a deadline in an evergreen sales funnel increases your revenue and conversion rate.
But how do you do this ethically and in alignment with your values?
In this episode, I’ll walk you how to build an automated (aka evergreen) sales funnel that aligns with your values and does not compromise your ethics.
How to Convert More Leads into Sales with Authentic Evergreen Marketing
Would you like to use an evergreen sales funnel to sell your online course or membership? Do you wonder if deadlines in evergreen sales funnels are too pushy or fake?
Listen in to this bonus podcast episode where I chat with Jack Born who is the founder of Deadline Funnels.
Pick one episode. Then find your bottleneck.
The free scorecard tells you which stage of your business is slowing everything else down.

