I run a $30K-a-month business on five hours a week. This show is how.
Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.
Systems you can run twice. Not one-off tactics.
I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.
The numbers behind the offers
What something made, what it cost, and what broke along the way.
AI workflows I actually use
The prompts, skills, and connectors running my marketing right now.
Hot seats with real numbers
Creators bring their list size, open rates, and revenue. We find the leak on air.
New? Start with these five. Then subscribe.
The episodes that walk you through predictable revenue, growth flywheels, and AI.
I Took My Whole Business Apart (Here's What AI Changed)
Listen →
How We Actually Use Claude to Run Our Businesses (With Real Workflows)
Listen →
Your Lead Magnet PDF Is Dead. Here's What's Replacing It
Listen →
Hot Seat: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
Listen →
Everyone Says Newsletters Are Saturated… But Are They?
Listen →
Prefer to read it? Four issues a week.
About 8,000 creators. 47% open rate. Sunday, Wednesday, Friday, and Saturday.
Get in front of this audience. Or get on the mic.
Sponsor the newsletter
- Sole sponsor, weekday issue — $300
- Featured event, Saturday issue — $97
- Featured listing in The Lineup — $37
Speak at a Creator's MBA event
- 12 events a year across both brands
- Summits, panels, and workshops
- Live audience plus the replay
Latest Podcast Episodes
Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.
167: Behind the Scenes of my Website Copy Overhaul
Welcome to today’s episode where we conduct a dive deep into a challenge that’s been a major headache for me: revamping my website copy.
I found myself at a point where I needed to shift my website focus more towards my coaching services, especially since I had transitioned most of my digital products over to my HelloContent Shopify store.
The messaging on my personal brand website just wasn't a great fit anymore—it needed a fresh, new focus. Another challenge I had is that my website visitors were at difference stages in their business journey so I wanted to make sure I was directing everyone to the right place.
That’s when I brought in copywriting expert, Sarah Sambles, to help streamline my website's messaging to better highlight these changes. Today, Sarah joins us to discuss how we transformed the home and about pages to more accurately reflect my current offerings and create a stronger connection with my audience.
If you're struggling to align your website with the core of your brand, this episode is packed with insights and practical tips that can help.
Let’s jump right into the world of copywriting and discover how to enhance your own site’s messaging. Here we go!
23: 5 Tips to Create a Website that Converts
In this episode, I'm joined by Karima Neghmouche, a brand + web designer who focuses on user-experience with design so that your website does more than just look good - it converts into paying clients!
Pick one episode. Then find your bottleneck.
The free scorecard tells you which stage of your business is slowing everything else down.