Yearly planning looks good on paper — but if you're running a fast-moving digital product business, it’s probably failing you. In this post, I share why I ditched annual planning and started running my quarters using the Creator’s Growth Flywheel. You’ll learn how to audit your business, prioritize projects with ICE scoring, and build momentum with a system that flexes with you.

HobbyScool has grown like wildfire, but behind the scenes, I knew something had to change. In this post, I’m walking you through exactly how I applied the Creator’s Growth Flywheel to my own business. You’ll see what’s working, what feels heavy, and the big shifts we’re making in 2026 to scale smarter, reach new audiences, and finally escape the low-ticket hamster wheel.

Your business isn’t broken. It’s just misaligned. In this episode of the Creator’s MBA podcast, I walk you through why your efforts may not be converting to growth, and how to fix it. Learn how the Creator’s Growth Flywheel can reveal the single stage slowing down everything and how to use a quick diagnostic to get clarity and results fast. If your business feels close but not quite there, this is the clarity you’ve been missing.

Most business owners stop short of the growth they deserve because they haven’t activated one crucial piece: the advocacy stage. In this post, I break down what the advocacy stage really is (hint: it’s not just testimonials or word-of-mouth) and why it matters more than ever as we head into 2026. You’ll learn the difference between passive and active advocacy, the two must-have systems for making sharing effortless, and simple ways to start turning your best customers into your best marketers. If you’re ready for your growth to feel a whole lot easier, this is where to start.

If your audience loves your content but still is not buying, the problem is rarely your offer. It is usually your missing retain stage. In this episode, I break down why warm leads stall out, how the retain stage acts as the bridge between trust and transformation, and what changes in your business when people finally understand the result you help them create. When this stage is fixed, your content connects to your offers, conversions rise, and your revenue becomes more predictable. This is the shift that turns fans into long term customers and moves your business out of hustle mode for good.

Are you sending out weekly newsletters, showing up on social, maybe even podcasting—and still not seeing results? It’s not your consistency that’s the issue. In this episode, I break down why your message and nurture system need a serious upgrade in 2025 if you want real growth. Let’s fix the gap that’s holding your content (and sales) back.

You’ve built the funnel. You’ve run the traffic. But the sales? They’re stalling. In this post, I break down exactly why your funnel might feel broken—and how to fix it without starting over. If you’re stuck in the “build more funnels” loop, this is the mindset shift you need. Discover why connection, not complexity, is the key to consistent digital product sales.

Wondering why your online business growth feels like pushing a boulder uphill? You’re not imagining it. Traffic is down. Funnels are stalling. Engagement is harder. In this episode, I unpack why 2025 feels so different—and introduce you to the Creator’s Growth Flywheel. This model is your path to building momentum that compounds. You’ll learn what still works, what’s broken, and how to align your efforts into one cohesive, modern system.

Feeling stuck in your business? You’re not alone and you’re not failing. In this post, I walk you through the exact steps I’d take to pivot with purpose in 2026. From identifying what’s really not working to testing a minimum viable pivot, I’ll show you how to evolve your business without starting over.

“The way we teach online is evolving fast—and AI is driving the shift.”
In this episode, I sat down with Monica Froese to talk about why self-paced courses are no longer cutting it, how AI is transforming the digital product landscape, and what we’re both doing to future-proof our businesses. From GPT-powered tools to scalable support models, we cover it all. If you’re feeling behind, overwhelmed, or just ready for something new, this conversation will spark fresh ideas and renewed momentum.

AI Isn’t Replacing Course Creators—It’s Redefining Our Role

I’ve been hearing it a lot lately: “What does AI mean for my digital product business?” If you’ve been feeling frozen in fear about AI’s impact on the course and membership industry, you’re not alone—and this episode is for you.

Today, I’m opening up about how I’ve personally shifted my business to not just adapt to AI but thrive alongside it. I walk through the big changes I’ve made, like moving from static courses to dynamic memberships, and why I believe “access” and “implementation” are the keys to staying relevant in an AI-enhanced world.

I’ll also share the specific strategies I’ve built into my offers—from live monthly workshops to AI-powered tools inside my memberships—to keep content fresh, focused, and hyper-supportive for my students.