244: Why Consistency Alone Isn’t Enough
Are you consistently creating content but still feeling like your business is stuck in neutral?
We’re right in the middle of our Creator’s Growth Flywheel series, and today I’m digging into one of the most frustrating experiences entrepreneurs face, putting in all the effort, showing up consistently, and still not seeing results.
If you’ve ever felt like your content is being sent into the void, this episode is for you.
I’m breaking down why consistency alone isn’t cutting it anymore, especially in a noisy, AI-saturated digital landscape. Your newsletter, your podcast, your posts—those are just parts of a bigger system.
Today, we’ll unpack what it really takes to build trust, connection, and conversion through a true nurture system. I’m sharing how you can stand out with sharper messaging, more clarity, and a clear next step for your audience.
This episode will shift how you think about your content strategy—and what to do if your flywheel feels broken.
What You’ll Learn:
Why consistency in content isn’t enough in 2025
The real reason your audience isn’t taking action
What a full nurture system looks like (hint: it’s not just a weekly newsletter)
How to sharpen your message to cut through AI-generated noise
The elements of thought leader content that builds trust
How successful creators lead their audience toward action
The key shifts that make your funnel and offers actually convert
If this episode made you feel seen or helped you realize why your content isn’t converting, I want you to know this: your business isn’t broken.
You just need a system that brings all the pieces together. Listen in and let’s start fixing it.
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Transcript:
[00:00:00] Welcome to the Creator's MBA podcast, your go-to resource for mastering the art and science of digital product entrepreneurship. My name is Dr. Destini Copp and I help business owners generate consistent revenue from their digital product business without the need to be glued to their desk, constantly live launching, or worrying about social media algorithms.
I hope you enjoy our episode today.
Hi there, Dr. Destini Copp here and welcome back to the Creator's MBA podcast. I'm super excited that you're joining me, and we are in the middle of a series that I'm calling the Creator's Growth Flywheel series. Yesterday, we talked about the shift that has everyone feeling stuck in the online world. I walked you through why growth feels heavier, slower, and definitely harder than what it used to.
Today we're going straight into one of the biggest sources of frustration for digital product creators: funnels. I hear this all the time: "My funnel used to convert, but it's just not working anymore." People go through it, but not many are buying. Or, "I've built multiple funnels and none of them are working like they should." Some people even say, "I keep tweaking things, but nothing is changing."
If that sounds like you, let me save you months of guessing. It isn't your funnel and it isn't your business. It's just that your funnel isn't connected to anything. Funnels can convert, but they're only a piece of the system. They're one stage of a larger system: your growth flywheel. Let's talk about what's really happening here.
The big problem is that funnel thinking is outdated. For years, the online business world preached that if you build a funnel and drive fast traffic to it, you’ll make money. And for a while, that worked. But here's what people are experiencing now: funnels may convert once, but without connection to your overall business system—your flywheel—they don’t build momentum.
When you treat your funnel like a one-and-done system, people may go through it, see your tripwire, some may buy, most won’t. And then… nothing. They disappear into your email list and don’t hear from you again. They’re not taken on a specific customer journey that shows them the next best step. Or worse, you drop them into a random newsletter broadcast with no path, no relationship-building.
That’s not because your funnel is broken. It’s because the system around it is missing. Let’s walk through three reasons why funnels feel like they’re not working:
**Disconnected fr