243: Why Your Funnel Feels Broken (And What to Do Instead)
Feeling like your funnel used to work but now it's just...stalls?
In today’s episode of the Creator’s MBA podcast, I’m pulling back the curtain on one of the most frustrating pain points for digital product creators, when funnels stop converting.
You’ve probably said it yourself: “My funnel used to work, but now it’s like no one’s buying.” I’m here to tell you it’s not your funnel. It’s your system.
We’re continuing our Creator’s Growth Flywheel series by diving deep into the real reason your funnel feels broken. I walk you through why funnels are only one part of the bigger picture and what happens when they’re disconnected from a larger nurture and sales ecosystem.
Whether you’ve built multiple funnels or are still perfecting your first, this episode will show you exactly how to turn those pieces into a seamless, scalable system.
What You’ll Learn:
Why funnels that once worked are now falling flat
The outdated thinking that keeps entrepreneurs stuck
How disconnected funnels hurt your customer journey
Three reasons funnels feel broken—and how to fix each one
What your funnel should be doing to fuel growth
The crucial role of nurture content in conversion
How to take action today without building anything new
If you’re starting to realize it’s not about building more funnels, but building the right connections between what you already have, then this episode is going to be a game-changer.
Tune in now and take the first step toward building a business that compounds momentum, not just collects leads.
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Transcript:
[00:00:00] Welcome to the Creator's MBA podcast, your go-to resource for mastering the art and science of digital product entrepreneurship. My name is Dr. Destini Copp and I help business owners generate consistent revenue from their digital product business without the need to be glued to their desk, constantly live launching, or worrying about social media algorithms.
I hope you enjoy our episode today.
Hi there, Dr. Destini Copp here and welcome back to the Creator's MBA podcast. I'm super excited that you're joining me, and we are in the middle of a series that I'm calling the Creator's Growth Flywheel series. Yesterday, we talked about the shift that has everyone feeling stuck in the online world. I walked you through why growth feels heavier, slower, and definitely harder than what it used to.
Today we're going straight into one of the biggest sources of frustration for digital product creators: funnels. I hear this all the time: "My funnel used to convert, but it's just not working anymore." People go through it, but not many are buying. Or, "I've built multiple funnels and none of them are working like they should." Some people even say, "I keep tweaking things, but nothing is changing."
If that sounds like you, let me save you months of guessing. It isn't your funnel and it isn't your business. It's just that your funnel isn't connected to anything. Funnels can convert, but they're only a piece of the system. They're one stage of a larger system: your growth flywheel. Let's talk about what's really happening here.
The big problem is that funnel thinking is outdated. For years, the online business world preached that if you build a funnel and drive fast traffic to it, you’ll make money. And for a while, that worked. But here's what people are experiencing now: funnels may convert once, but without connection to your overall business system—your flywheel—they don’t build momentum.
When you treat your funnel like a one-and-done system, people may go through it, see your tripwire, some may buy, most won’t. And then… nothing. They disappear into your email list and don’t hear from you again. They’re not taken on a specific customer journey that shows them the next best step. Or worse, you drop them into a random newsletter broadcast with no path, no relationship-building.
That’s not because your funnel is broken. It’s because the system around it is missing. Let’s walk through three reasons why funnels feel like they’re not working:
**Disconnected fr