I run a $30K-a-month business on about five hours a week. This show is how.
Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.
Systems you can run twice. Not one-off tactics.
I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.
The numbers behind the offers
What something made, what it cost, and what broke along the way.
AI workflows I actually use
The prompts, skills, and connectors running my marketing right now.
Hot seats with real numbers
Creators bring their list size, open rates, and revenue. We find the leak on air.
New? Start with these five. Then subscribe.
The episodes that walk you through predictable revenue, growth flywheels, and AI.
I Took My Whole Business Apart (Here's What AI Changed)
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How We Actually Use Claude to Run Our Businesses (With Real Workflows)
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Your Lead Magnet PDF Is Dead. Here's What's Replacing It
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Hot Seat: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
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Everyone Says Newsletters Are Saturated… But Are They?
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About 8,000 creators. 47% open rate. Sunday, Wednesday, Friday, and Saturday.
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Latest Podcast Episodes
Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.
265: Everyone Says Newsletters Are Saturated…But Are They?
Are newsletters really saturated, or is there still opportunity for creators and entrepreneurs?
In this episode of the Creator’s MBA Podcast, Dr. Destini Copp hosts a roundtable with six newsletter creators who share their insights on growing email lists, monetizing newsletters, and what the future of email marketing may look like. From audience growth strategies to subscription models and creator-led media, this conversation explores how newsletters are evolving in today’s digital landscape.
264: 5 Big Lessons About AI, Newsletters, and Digital Business from the New Media Summit
If you’ve ever wondered whether newsletters still matter in an AI-driven world, the answer is yes—more than ever. After attending the New Media Summit in Austin, we unpack the biggest insights about AI tools, newsletter monetization, paid advertising, and why owned media is becoming one of the most valuable assets for digital entrepreneurs.
263: Where AI Clones Fit — and Where They Don’t
AI clones are powerful—but they’re not a fit for every business. In this post, I break down the difference between judgment and creation, what makes an AI clone effective, and how to know if your expertise is truly ready to be cloned. Plus, I share who my AI Clone Implementation Lab is for (and who it’s not).
262: How Experts Are Using AI Clones Without Losing Control of Their IP
Worried that an AI clone might dilute your expertise or give away your paid content? You’re not alone. In this post, I share how experienced creators are building AI clones that stay true to their frameworks—by setting clear limits, testing rigorously, and keeping teaching and judgment separate. If you're AI-curious but IP-cautious, this is your starting point.
260: Why Courses Aren’t Supporting Implementation Anymore
Even great courses can leave students stuck—not because your content is weak, but because your delivery model isn't built for real-world implementation. In this post, I unpack why traditional course models are struggling more than ever, what learners actually need, and how expert creators are adapting with scalable, judgment-based support.
259: What an AI Clone Actually Is
Most people think an AI clone is just a chatbot in disguise. In this post, I explain what an AI clone really is—and how it applies your expert thinking to help clients make better decisions without you needing to be in the room. If you're curious whether your business is ready for a clone, start here.
258: Your Expertise Is Intellectual Property (And How to Scale It Using AI)
What if your most valuable business asset isn’t your course, funnel, or content — but your thinking? This episode breaks down how your expertise becomes intellectual property and how AI changes the way creators can scale their businesses.