I run a $30K-a-month business on five hours a week. This show is how.
Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.
Systems you can run twice. Not one-off tactics.
I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.
The numbers behind the offers
What something made, what it cost, and what broke along the way.
AI workflows I actually use
The prompts, skills, and connectors running my marketing right now.
Hot seats with real numbers
Creators bring their list size, open rates, and revenue. We find the leak on air.
New? Start with these five. Then subscribe.
The episodes that walk you through predictable revenue, growth flywheels, and AI.
I Took My Whole Business Apart (Here's What AI Changed)
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How We Actually Use Claude to Run Our Businesses (With Real Workflows)
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Your Lead Magnet PDF Is Dead. Here's What's Replacing It
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Hot Seat: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
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Everyone Says Newsletters Are Saturated… But Are They?
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Prefer to read it? Four issues a week.
About 8,000 creators. 47% open rate. Sunday, Wednesday, Friday, and Saturday.
Get in front of this audience. Or get on the mic.
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Speak at a Creator's MBA event
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- Summits, panels, and workshops
- Live audience plus the replay
Latest Podcast Episodes
Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.
247: The One Stage That’s Slowing Down Your Entire Business
Your business isn’t broken. It’s just misaligned. In this episode of the Creator’s MBA podcast, I walk you through why your efforts may not be converting to growth, and how to fix it. Learn how the Creator’s Growth Flywheel can reveal the single stage slowing down everything and how to use a quick diagnostic to get clarity and results fast. If your business feels close but not quite there, this is the clarity you’ve been missing.
234: The Non-Launch Marketing System That Consistently Sells Your Offer
Tired of live launches that drain your energy and deliver inconsistent sales? Learn how to build a non-launch marketing system that turns your signature offer into a steady revenue stream—without being constantly "on."
Pick one episode. Then find your bottleneck.
The free scorecard tells you which stage of your business is slowing everything else down.