I run a $30K-a-month business on five hours a week. This show is how.
Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.
Systems you can run twice. Not one-off tactics.
I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.
The numbers behind the offers
What something made, what it cost, and what broke along the way.
AI workflows I actually use
The prompts, skills, and connectors running my marketing right now.
Hot seats with real numbers
Creators bring their list size, open rates, and revenue. We find the leak on air.
New? Start with these five. Then subscribe.
The episodes that walk you through predictable revenue, growth flywheels, and AI.
I Took My Whole Business Apart (Here's What AI Changed)
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How We Actually Use Claude to Run Our Businesses (With Real Workflows)
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Your Lead Magnet PDF Is Dead. Here's What's Replacing It
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Hot Seat: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
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Everyone Says Newsletters Are Saturated… But Are They?
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Prefer to read it? Four issues a week.
About 8,000 creators. 47% open rate. Sunday, Wednesday, Friday, and Saturday.
Get in front of this audience. Or get on the mic.
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Latest Podcast Episodes
Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.
243: Why Your Funnel Feels Broken (And What to Do Instead)
You’ve built the funnel. You’ve run the traffic. But the sales? They’re stalling. In this post, I break down exactly why your funnel might feel broken—and how to fix it without starting over. If you’re stuck in the “build more funnels” loop, this is the mindset shift you need. Discover why connection, not complexity, is the key to consistent digital product sales.
242: Why Growth Feels Harder in 2025 (And What Actually Changed)
Wondering why your online business growth feels like pushing a boulder uphill? You’re not imagining it. Traffic is down. Funnels are stalling. Engagement is harder. In this episode, I unpack why 2025 feels so different—and introduce you to the Creator’s Growth Flywheel. This model is your path to building momentum that compounds. You’ll learn what still works, what’s broken, and how to align your efforts into one cohesive, modern system.
241: Thinking About a Pivot in 2026? Here’s Exactly What I’d Do
Feeling stuck in your business? You’re not alone and you’re not failing. In this post, I walk you through the exact steps I’d take to pivot with purpose in 2026. From identifying what’s really not working to testing a minimum viable pivot, I’ll show you how to evolve your business without starting over.
Pick one episode. Then find your bottleneck.
The free scorecard tells you which stage of your business is slowing everything else down.