The Creator's MBA Show

I run a $30K-a-month business on five hours a week. This show is how.

Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.

270+Episodes
$30KMonthly, HobbyScool
20,000+Creators served
The Creator's MBA Show with Dr. Destini Copp
The show

Systems you can run twice. Not one-off tactics.

I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.

I

The numbers behind the offers

What something made, what it cost, and what broke along the way.

II

AI workflows I actually use

The prompts, skills, and connectors running my marketing right now.

III

Hot seats with real numbers

Creators bring their list size, open rates, and revenue. We find the leak on air.

Free

Prefer to read it? Four issues a week.

About 8,000 creators. 47% open rate. Sunday, Wednesday, Friday, and Saturday.

Join the newsletter →

Two other ways in

Get in front of this audience. Or get on the mic.

Sponsorship

Sponsor the newsletter

  • Sole sponsor, weekday issue — $300
  • Featured event, Saturday issue — $97
  • Featured listing in The Lineup — $37
Right if you sell a tool, platform, or event digital product creators would use.
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Speaking

Speak at a Creator's MBA event

  • 12 events a year across both brands
  • Summits, panels, and workshops
  • Live audience plus the replay
Right if you teach something my audience is already trying to figure out.
Apply to speak →

Latest Podcast Episodes

Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.

Podcast Destini Copp Podcast Destini Copp

42: Skyrocket Online Course Sales with a Virtual Summit

Do you wonder if launching your online course with a summit is right for you? Do you have questions such as how do you find speakers if you aren't well known?

In this episode, join me and Krista Miller with Summit in a Box, where we discuss your burning summit related questions. Specifically, we cover:

  • How do you know if you're ready to host a virtual summit?

  • How to find speakers if you don't have a large audience on social and/or a small email list

  • How a summit can lead to a successful online course launch

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Podcast Destini Copp Podcast Destini Copp

41: 5 Key Elements for an Evergreen Sales Funnel

My online course business primarily runs an autopilot. Around once per year, I do a live launch like a virtual summit with a webinar, but for most of the other months, my sales are driven by my evergreen sales funnels.

I absolutely love evergreen sales funnels because they allow me to focus on what I do best which is serving my students and creating content.

I will walk you through EXACTLY how to set up an evergreen sales funnel in your own online course business so you can sell your online course on autopilot every single day.

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Podcast Destini Copp Podcast Destini Copp

39: 4 Best Practices for an Actionable Quiz (for your online course lead magnet)

Did you know that a quiz is a great lead magnet for an online course? People love taking quizzes. It sparks their curiosity and tells them a little bit about themselves.

What I love about quizzes as a marketer is that it allows me to personalize my follow up to their results. Everyone is at a different stage in their business and therefore their needs are different.

This is what we call personalized marketing.

In this podcast episode, I cover 4 best practices to consider when creating an actionable, personalized quiz to use as a lead magnet.

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Podcast Destini Copp Podcast Destini Copp

38: Pinterest Tips and Trends With Alisa Meredith, Tailwind

In this podcast episode, I chat with Alisa Meredith who is the Content Marketing Manager at Tailwind about 2020 Pinterest tips and trends. 

Are you using Pinterest in your business? Want to know some of the latest trends (e.g. video)? Curious about how SEO works on Pinterest? Wondering if you should focus on YouTube or Pinterest?  Interested in learning about Tailwind and how it can help expand your reach? 

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Podcast Destini Copp Podcast Destini Copp

37: How to Hire a Facebook Ad Consultant

Hiring someone to help you with your Facebook ads can be scary.

After all, you’re spending your hard-earned money on the ads in addition to their consulting fee.

You want to make sure they know what they’re doing so you get a return on your investment.

In this podcast episode, I will walk you through everything you need to know and questions to ask so you can hire your Facebook ads consultant.

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Podcast Destini Copp Podcast Destini Copp

30: 5 Email Marketing 'Rules' to Experiment Breaking

You've been told to do this (or that) and it will be the magic bullet you've been looking for. The reality is marketing is all about testing what works best for your business and audience.

In this episode, I chat with Elizabeth Goddard. Elizabeth is an online business strategist/coach and was personally invited to become one of the first four ConvertKit Certified Experts. When she’s not supporting online business owners to dream bigger, reconnect with their message and implement faster, you can probably find her watching trashy TV and answering ConvertKit questions on Facebook.

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Podcast Destini Copp Podcast Destini Copp

28: How to Host a Rockstar Course Beta

In this episode, I'm joined by rockstar entrepreneur Tasha Booth. Tasha is a podcaster, mentor, and Online Business Manager for successful course creators and coaches. She is the CEO of The Launch Guild - an Online Business Management & Virtual Support Agency which supports coaches and course creators with everything from podcast development to systems creation, from daily business management to 6-figure launches.

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Podcast Destini Copp Podcast Destini Copp

27: The Secret to Profiting with a Small Email List

Did you know that sending out broadcast emails to your entire email list is actually hurting your conversion rates?

But there are strategies you can do with email marketing that make your email subscribers love you, open your emails, and click on the call to action (e.g. buy when the time is right).

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Podcast Destini Copp Podcast Destini Copp

26: 5 Easy Tips to Improve your Copy (even if you hate writing)

In this episode, I'm joined by Justin Blackman. Justin is obsessed with brand voice. Last year, he wrote for 239 different entrepreneurs. The year before that, he wrote 10,211 headlines for 100 different brands—just for fun—all during the hours he wasn’t creating content for an international hotel company with 12 distinct brand voices. Learn how Justin took all of his writery knowledge with working like brand names like Puma, 5-hour energy and Red Bull to create ridiculously specific voice guides.

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Podcast Destini Copp Podcast Destini Copp

25: 7 Tasks a Course Creator Should Outsource to a Virtual Assistant

Feeling overwhelmed? Tasks falling through the cracks? Know that you could really move your online course business forward IF you could focus on the $1,000/hr tasks versus the $20/hr tech and admin work?

Join us in this episode where Danielle and I discuss:

  • How do you know when you're ready to hire a VA?

  • Tasks a course creator should outsource to a VA. Hint: you may be surprised by some of these and relieved at the same time!

  • How you should hire a VA and what you should expect to pay for experienced VAs.

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Podcast Destini Copp Podcast Destini Copp

22: 3 Mindset Shifts to Make Before Your Next Launch

In today’s podcast episode, I chat with Mai-kee Tsang. Mai-kee is a Launch Strategist, Copywriter, Podcast Host & Coach who helps purpose- driven entrepreneurs to build their authority in business so that they can thrive when they launch their signature courses.  As a Launch Strategist, she’s at the front lines during course launches from start to finish. And with 5 years of coaching under her belt, she’s able to dig deep to understand the true desires and fears of her clients’ customers in order to create empowering copy. 

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Before you go

Pick one episode. Then find your bottleneck.

The free scorecard tells you which stage of your business is slowing everything else down.