In this episode of the Creators MBA podcast, I dive into the confusing world of sales funnels, specifically focusing on the differences between tripwire and evergreen funnels.

In this episode, you’ll discover:

How tripwire sales funnels can generate quick wins and nurture new leads.

The complexities and benefits of evergreen sales funnels for higher-priced offers.

Clear, actionable tips to help you decide which funnel to use and when.

By the end of this episode, you’ll have a crystal-clear understanding of these powerful strategies and how to implement them in your business.

Last week, I had the chance to sit down with Braden Drake from Not Your Average Law Firm to trademark three of my brands. Honestly, I waited way too long to do this, and I wanted to bring Braden on the podcast so you can avoid the same mistake.

In this episode, Braden will answer all your burning legal questions, like:

• When should you consider trademarking your course, program, or brand name?

• What do you need to protect your business and intellectual property?

• How can you protect your personal assets?

And so much more!

Braden is an absolute treasure trove of knowledge when it comes to legal and tax issues for online business owners like us.

His straightforward, practical advice makes complicated legal stuff easy to grasp and put into action. We’ll cover the essential steps every online business owner should take to make sure their business is legally sound and protected from any potential pitfalls.

In this episode, I chat with Caroline Hull, a podcasting expert and CEO of Wild Home Podcasting. Caroline shares why long-form content is so important for marketing and how podcasts can really help you build your brand and make more money. She gives great tips on how to fit podcasts into your marketing plan without burning out.

We also cover practical advice on making the most of your podcast, from creating content to setting up funnels. Plus, we talk about common mistakes people make when starting a podcast and how to avoid them.

Caroline explains how understanding your audience and making content that speaks to them can help you build a loyal following. Whether you're new to podcasting or want to take yours to the next level, this episode is full of useful tips and inspiration.

Welcome to today's episode! I'm excited to talk about an important topic for many online business owners—how to effectively manage your time and business during the summer with a well-planned PTO (paid time off) strategy.

Over the past few weeks, I've chatted with a bunch of online business owners interested in my 1:1 coaching. A common theme keeps popping up: time management.

Many of these entrepreneurs are feeling stretched too thin, especially with summer vacations planned, and they're struggling to find enough time to grow their businesses.

They're often stuck doing the bare minimum, which begs the question: what is the minimum? They're asking me, "What should I focus on to get the best results?"

In today's episode, I'm excited to dive into how you can create your summer PTO plan.

Welcome back! As the school year wraps up and summer approaches, it's tempting to take our foot off the gas pedal and relax.

But today, I'm here to share why it's crucial to keep your business momentum going through the summer months.

In this episode, I discuss practical strategies to streamline your digital product business, ensuring that you are set up for a strong finish to the year.

From outsourcing tasks to automating your marketing and planning your content ahead of time, I've got you covered with tips to help you stay productive even while enjoying your well-deserved break.

So, let's dive into how you can keep your business thriving during the summer months and beyond.

Today, I'm diving into why summertime is the perfect time to take your digital product business to the next level. I'll talk about the reasons why the summer is your golden opportunity to supercharge your business, engage with your audience, and set the stage for a successful fall.

Plus, I'll chat about how coaching can help you make the most of this crucial season. So, grab your favorite beverage or take your dog on a quick walk, and get ready to make this summer the turning point for your business!

Welcome to today’s episode where we conduct a dive deep into a challenge that’s been a major headache for me: revamping my website copy.

I found myself at a point where I needed to shift my website focus more towards my coaching services, especially since I had transitioned most of my digital products over to my HelloContent Shopify store.

The messaging on my personal brand website just wasn't a great fit anymore—it needed a fresh, new focus. Another challenge I had is that my website visitors were at difference stages in their business journey so I wanted to make sure I was directing everyone to the right place.

That’s when I brought in copywriting expert, Sarah Sambles, to help streamline my website's messaging to better highlight these changes. Today, Sarah joins us to discuss how we transformed the home and about pages to more accurately reflect my current offerings and create a stronger connection with my audience.

If you're struggling to align your website with the core of your brand, this episode is packed with insights and practical tips that can help.

Let’s jump right into the world of copywriting and discover how to enhance your own site’s messaging. Here we go!

Welcome to a special edition of our podcast! I'm excited to share an episode that originally aired on the Simple Marketing Podcast hosted by Tish Collins, where I had the honor of returning as a guest.

In this conversation, we dive deep into simplifying digital product businesses. I discuss how I've structured all three of my brands to create sustainable revenue streams without being chained to my desk or constantly navigating the ever-changing social media algorithms.

We talk about these businesses, including my work with HobbyScool and my personalized coaching methods using tools like Voxer. This episode is packed with actionable advice for anyone looking to simplify their business operations while maximizing their freedom and flexibility.

Join Tish and I as we share our strategic approaches to digital products, offering tools and inspiration to help you simplify your own business.

In this episode, I share my own personal journey from a demanding corporate job to developing a streamlined online business that supports a balanced life. I'll walk you through how to set up a digital product business that generates consistent revenue without being tied to your desk, live launching, or constantly posting on social media.

You'll learn how to use simple automated systems for sales, offer flexible, asynchronous digital products and programs, and find diverse ways to attract customers to your business.

If you're fed up with the daily grind or just looking to simplify your business model, this episode provides practical tips on building a business that truly fits your lifestyle. Listen in to learn how to make your business work more efficiently and give you back your time and sanity.

Hey there, welcome to the latest episode of the Creator's MBA Podcast! This time, I'm diving into the world of automated sales funnels for online businesses.

I talk about the perks of using these funnels, the tech tools you need, and the types of offers you can promote.

I also share tips on adding a personal touch and ethical promotion practices, as well as some killer traffic strategies.

So, if you're an online business owner looking to for an easy way to attract customers, listen in!

Welcome to the Creator's MBA podcast! In this episode, I sat down with Kate Ahl, the owner of Simple Pin Media, a Pinterest marketing agency. Kate shares insights and strategies for leveraging Pinterest to drive organic traffic to boost sales for our digital products, online courses, and memberships.

From the benefits of utilizing Pinterest as a marketing tool to the nuts and bolts of setting up product pins and where to drive Pinterest traffic, Kate offers practical advice and actionable tips for both new and experienced business owners. Tune in to learn how to harness the power of Pinterest for your business and discover the latest trends and best practices in promoting your digital products via Pinterest.

In this episode, I'll dive into my personal journey of turning a domain name purchase (literally on a whim!) into a thriving digital product business with over 16,000 email subscribers and $100,000 in revenue in less than two years.

I'll walk you through the strategies that worked for me, the lessons learned, and the key takeaways that can help you build a successful digital product business. If you're intrigued by the idea of generating consistent revenue from digital products without being tied to the desk, constantly live launching, or worrying about the social media algorithm, then you don't want to miss this episode.

Is your Canva account a hot mess? If so, you’re in good company!

In this episode, I chat with Brenda Cadman, a Canva expert with a ton of know-how in helping small business owners organize their Canva accounts into effective organizational systems to streamline your workflow.

Think that hosting a free bundle is just a way to grow your email list? Well, think bigger. On this episode of the Creator’s MBA podcast, I’m hanging out with Kate Doster, the OG of bundles herself, to get into the nitty-gritty of making money with bundles.

It's not just about freebies versus the paid stuff; we're talking about smart ways to turn these events into cash. If you're all about using collaboration to give your business a serious boost, you've got to tune in.

Is your online course ready for what's next, or is it stuck in the past? The online learning world has been spinning fast, and keeping up hasn't been easy for everyone.

Let's face it, in the business of digital education, if you're not moving forward, you're falling behind. In this episode, I dive into the big shifts and must-knows for online courses in 2024 and beyond.

Wondering if your digital courses need a refresh to stay in the game? Tune in to find out how to keep your content fresh, engaging, and ahead of the curve.

Let's make sure your digital products aren't just surviving, but thriving.

Have you been feeling the constant pressure to create new offers and services, but find that time and resources are stretched thin? In this podcast episode, I have your solution to this common challenge.

Listen in to learn two ways to increase your earnings while minimizing your time and resource investment. This can be a game changer for your business's revenue.

If you’re wanting to increase your digital product sales this year, then you’re in the right place. Whether you have a membership, low cost digital products like a mini course, or planners/journals/templates, or even a higher priced course like your signature course, today, I wanted to walk you through 3 tips for selling your digital products the easy way.

Want a behind-the-scenes peek into the world of several digital product businesses? In this episode of the Creator's MBA podcast, I walk you through the successes and challenges of our brands in 2023 and talk about our strategic focus for 2024.

From launching summits and Shopify stores to navigating major surgeries, I cover growth strategies, affiliate programs, and the power of collaboration.

Get ready to dive deep into the world of digital products and eCommerce strategies while I talk about the highs and lows of 2023 and our plans for 2024.

In this episode of the Course Creator's MBA Podcast, Dr. Destini Copp interviews Myrra Kate, an online course creator and strategist. Myrra shares her journey of monetizing her blog through online courses and explains how she helps female coaches, experts, and service-based entrepreneurs transform their coaching programs into profitable self-paced courses. They discuss the benefits of creating online courses, including generating passive income and reaching a larger audience. Myrra also offers valuable insights on when and how coaches can consider adding online courses to their business portfolio. Don't miss this episode if you want to learn how to make a bigger income and impact through online courses!

I have the pleasure of welcoming Amy Porterfield, who is an online marketing expert and the host of the top-ranked podcast, Online Marketing Made Easy. Through her bestselling courses, book and popular podcast, Amy’s action-by-action approach proves that even the newest online entrepreneurs can bypass the overwhelm, and instead generate exciting momentum as they build a business they love.

In this episode, Amy shares her wisdom and breaks down the course math on how to generate 6-figures with your course in less than a year.

She identifies the three types of courses: starter, course, spotlight course, and signature course. She reveals the simplicity of creating spotlight or starter courses, utilizing easy-to-use tools and not requiring appearing on video. These courses are perfect for those new to the course creation world. But that's not all Amy shares!

She also discusses her experience with live launches and evergreen sales funnels. We delve deep into the revenue potential of digital courses and the longevity of this booming market. Amy provides real examples and statistics so we can see the possibilities even in crowded niche markets. From making course lesson slides without having to show your face to utilizing AI tools like chat GPT, Amy covers it all.

So, grab your pen and notebook, and get ready to take your course creation game to the next level. Let's dive into this enlightening episode of the Course Creator's MBA Podcast with our special guest, Amy Porterfield.